Red Dane skincare unveils to the local male market
Issued by Hook Line and Sinker on behalf of Red Dane - May 25th 2017, 11:15
Activated charcoal, essential oils, kelp, apricot kernels, grapeseed oil, peppermint extract and green tea are just a few ingredients you will find in South Africa’s latest skincare and grooming range for men called Red Dane.
Defined by nature, perfected by science and designed for men - Red Dane is produced right here in South Africa for our harsh African climate. Packed with superior oils and natural ingredients the products are made of high-quality formulations that are animal-friendly and paraben free and is suitable for all skin types, including vegetarians and vegans. Simple and easy to use, Red Dane comprises of the Essential Face Wash, the Energising Face Scrub, The Great Moisturizer, a Deep Pore Cleansing Clay Masque, The Great Shave, and The Balm.
Men want to look and feel good and take care of their appearance more than ever before, says Red Dane’s Faramarz Khaze. “Let’s face it, today’s new-age man wants a youthful glowing skin with a healthy appearance but isn’t prepared to spend fortunes or be inundated and confused by hundreds of different product variations.”
Faramarz continues to say that the beauty industry has seen steady growth in Africa, with products now targeting a new audience – South African men. “But to our surprise, not many understand the importance of a good grooming regime; from little understanding of the actual routine itself to using soap to wash their face, seldom using a moisturiser, and more. Therefore, we have not only made it our mission to provide high-quality products sold at a local price, but we will also educate South African men on the importance of good skincare and grooming, and the simple steps to do this in the comfort of their own home.”
To celebrate the brand’s introduction to the local market, Red Dane has created a limited-edition Father’s Day hamper pack which features a stylish toiletry bag that includes the Essential Face Wash, the Energising Face Scrub and The Great Moisturizer – giving dad the ultimate starter pack to begin his grooming and skincare regime.
Red Dane starts from as little as R290 for the Essential Face Wash (200ml) and is available at stockists nationwide.
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