SAMultiLoan tops up with a Z-CARD®
BRAND ACTIVITY
Jan 23rd, 08:37
SAMultiLoan recently selected a credit card-sized Z-CARD® to communicate with new clients about how to top up their existing loan.
Distributed via SAMultiLoan by sales consultants at branches nationwide, the Z-CARD®s are handed to new clients as part of the loan approval process.
The Z-CARD® has been designed as a comic strip which explains to consumers how to easily top up their loan from their phone. It also provides details of other avenues to do this, like going to the nearest SAMultiLoan branch.
“The Z-CARD® format enabled us to deliver a ‘big message’ in a ‘small package’. It is different from a normal flyer because it is as small as a business card and easily fits into customers’ pockets where they can keep it with them at all times,” says SAMultiLoan’s Sunѐ Degenaar.
“It’s compact! The message states that the customer can top up a loan anywhere at any time, so they need to have the details with them at all times. The Z-CARD® is an easy way to make that possible,” she adds.Click here for more information on PocketMedia Solutions
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