Short lead time? Get your promotion to market quickly
Issued by Pyrotec - Feb 6th, 16:03
At the beginning of the year, many customers are looking for great value in store – making this the perfect time to run your special offer, promotion or competition. Or perhaps, as a product owner or marketer, you’re looking for an effective way to grab attention at the point of sale – where it really counts – on your incredible seasonal offer, your back-to-school items, or your Valentine’s Day goodies.
An on-pack promotion is a fast, flexible and effective solution for driving purchases in the retail environment; and with Pyrotec PackMedia’s Fix-a-Form® Promotional Booklet Labels, you have all the space you need for your promotional messaging or new product launch campaign.
What are promotional booklet labels?
Fix-a-Form® Promotional Booklet Labels combine a printed booklet or leaflet with a product label. This multiplies the space available for communication on-pack several times over, without affecting the legibility or aesthetic quality of your marketing message.
Thanks to their versatility and prime positioning on pack, these innovative labels are an extremely cost-effective marketing channel. The best part is that they can carry as much text and as many images as you need them to – making them ideal for:
• Launches of new products or product variants
• Recipes, tips, hints, and ideas
• Expanding your brand story
This can be achieved in as many languages as desired, in the full range of printing colours. Fix-a-Form® Booklet Labels can also be die cut to reflect your product design and they’re available in a variety of sizes, from as small as 40mm in diameter. These labels can also be attached seamlessly to a range of substrates including glass, cardboard, foil or plastic.
How can Pyrotec support your sales and marketing objectives?
Our trained sales advisors will work with you to develop a promotional solution swiftly and efficiently so that you can get to market on time. Our team will also help you to select or develop the perfect type of Fix-a-Form® Booklet Label for your specific product and need.
Additionally, Pyrotec offers a complete concept to application service, including:
• Advice on the best application methods
• A variety of suitable label application machinery, which can be rented
• Customised competitions with SMS, data management, and even prize distribution
Ready to run your on-pack promotion the smart way?
Contact Pyrotec PackMedia now to discuss your options.
Click here for more information on Pyrotec
Grabbing shoppers’ attention in the grocery aisle on a crowded supermarket shelf or at the point of purchase is becoming much more challenging, especially when competing against brands with bigger marketing budgets.
The news across the globe about South Africa’s calamitous listeriosis outbreak continues to make headlines. By March 26, 982 laboratory-confirmed listeriosis cases across the country were reported to NICD since the beginning of January 2017, and 189 deaths recorded.
The World Health Day message on April 7 was simple: giving people access to healthcare without the prospect of financial hardship. This is regardless of where they’re from; whether in Africa, Asia, South America or the United States. What matters according to the World Health Organisation (WHO), which is behind the campaign, is that there’s ‘Health for All’.
Bulky packaging is unnecessary when it comes to hanging your products in a neat and orderly way, especially in a retail environment. The less material you use to hang your packages, the less money you’re going to have to spend on hanging supplies like hang tabs and display strips.