Short lead time? Get your promotion to market quickly
Issued by Pyrotec - Feb 6th, 16:03
At the beginning of the year, many customers are looking for great value in store – making this the perfect time to run your special offer, promotion or competition. Or perhaps, as a product owner or marketer, you’re looking for an effective way to grab attention at the point of sale – where it really counts – on your incredible seasonal offer, your back-to-school items, or your Valentine’s Day goodies.
An on-pack promotion is a fast, flexible and effective solution for driving purchases in the retail environment; and with Pyrotec PackMedia’s Fix-a-Form® Promotional Booklet Labels, you have all the space you need for your promotional messaging or new product launch campaign.
What are promotional booklet labels?
Fix-a-Form® Promotional Booklet Labels combine a printed booklet or leaflet with a product label. This multiplies the space available for communication on-pack several times over, without affecting the legibility or aesthetic quality of your marketing message.
Thanks to their versatility and prime positioning on pack, these innovative labels are an extremely cost-effective marketing channel. The best part is that they can carry as much text and as many images as you need them to – making them ideal for:
• Launches of new products or product variants
• Recipes, tips, hints, and ideas
• Expanding your brand story
This can be achieved in as many languages as desired, in the full range of printing colours. Fix-a-Form® Booklet Labels can also be die cut to reflect your product design and they’re available in a variety of sizes, from as small as 40mm in diameter. These labels can also be attached seamlessly to a range of substrates including glass, cardboard, foil or plastic.
How can Pyrotec support your sales and marketing objectives?
Our trained sales advisors will work with you to develop a promotional solution swiftly and efficiently so that you can get to market on time. Our team will also help you to select or develop the perfect type of Fix-a-Form® Booklet Label for your specific product and need.
Additionally, Pyrotec offers a complete concept to application service, including:
• Advice on the best application methods
• A variety of suitable label application machinery, which can be rented
• Customised competitions with SMS, data management, and even prize distribution
Ready to run your on-pack promotion the smart way?
Contact Pyrotec PackMedia now to discuss your options.
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At the leading-edge in products and processes, Noberasco has chosen Markem-Imaje as its printing partner. SmartDate X60 printers are operating on the lines of the new site of Carcare, ensuring quality and reliability. Strong points include the benefits of SMILE long-term leasing and Markem-Imaje’s solution-provider approach.
According to Denny Bros Ltd, the inventor of the Fix-a-Form® booklet labels, the UK government turned to informational labelling to help tackle the growing levels of obesity among Britons. Many products now have traffic-light labels on the front of their packaging, showing the levels of ingredients, such as salt and fat, in the product. However, some have suggested that these red, amber and green designs don’t work.
Unlike the seasonal fashion designs for clothing, packaging design trends seem to stick around for some time. However, as we rapidly approach the end of 2018, there are some that are no longer finding traction on retail shelves.
On-pack promotions are one of the most frequently used methods of differentiating products at retail to boost sales, evoke an emotional response and drive brand loyalty.