Sinutab

Sinutab relieves high pollen count congestion with a Z-CARD®

BRAND ACTIVITY

Jan 17th, 09:29

Johnson & Johnson’s has very cleverly produced a PocketMedia® Solution’s Z-CARD® for its Sinutab brand to provide consumers with a 2012 calendar which highlights the high pollen count season, running from September to November, whilst educating them about which products to use to alleviate congestion.

Sinutab has a range of products that are specifically formulated to help our consumers escape from that blocked up feeling caused by allergies,” says Sinutab’s Product Manager, Vanessa Sew Chung Hong.

Whilst the Z-CARD® educates consumers about the common triggers of allergic rhinitis (hay fever) including pollen, dust and pet dander, it also explains that congestion is a common allergy symptom. “Treating congestion will relieve allergy systems,” adds Sew Chung Hong.

The Z-CARD® also contains photographs of Sinutab Nasal Spray and Sinutab Saline Nasal Spray, and explains to consumers how these two products can alleviate their symptoms during the annual high pollen count season. The calendar highlights South Africa’s public holidays and allows the consumer to jot down important dates and conveniently carry it in their wallet for future reference.

The Z-CARD®s were placed in dispenser boxes at pharmacy dispensaries and at till points for the customer to take one.

“Its compact size enables consumers to keep it within easy reach where they can constantly refer to it,” adds John Davis, the Managing Director of PocketMedia® Solutions.Click here for more information on PocketMedia Solutions