Stafford Bros and Draeger introduces new brand in health foods sector
Nov 29th 2011, 09:01
Stafford Bros & Draeger has a tradition of introducing innovative and new food brands into the South African market and have recently launched Waistline, their new health food brand, kicking-off with a range of basmati rice cakes.
Basmati rice cakes may well turn out to be the flagship of the new Waistline range. Noting the steadily increasing switch to rice cakes as the healthy and tasty alternative to wheat-based products – and the growing preference of basmati rice’s subtly-fragranced flavour – basmati rice cakes seemed the obvious choice to fill a need. Waistline by Stafford Bros & Draeger also offer a choice of unsalted and lightly salted basmati rice cakes, further focusing on health.
‘Having our antennae tuned to market needs has been the secret to Stafford Bros & Draeger’s steady growth. And by constantly introducing new brands, and new products, the company is also meeting the need of retailers to bring new and exciting products to their customers as often as possible,’ comments Chris Lewis-Enright, Managing Director of Stafford Bros & Draeger.
The introduction of Waistline is further proof of Stafford Bros & Draeger’s commitment to creating tasty and nutritious food for the health-conscious. While the Waistline brand of health foods are not necessarily lowest in low fat or calories, they are a more flavoursome and more slimming alternative, leading to a healthier lifestyle. Furthermore, the company’s philosophy that only top quality is good enough is carried out in the quality of ingredients used in the Waistline range.
Stocking up on new and exciting brands of health food products is also a healthy way to increase your business – and, inevitably, the bottom line. Click here for more information on Waistline
If the buzz you get from drinking tea is keeping you awake at night, look no further than Twinings’ newest offering, Twinings Decaf English Breakfast. This refreshingly new, delicious decaffeinated tea will give you the perfect cup every time.
In 1987, the Staffords brand made its first appearance in the market and now, 25 years later, is acknowledged as one of the leading brands in the fine foods industry. Whenever you choose any one of the 40 products carrying a Staffords label, you know you’re choosing the best.
What’s petite, delectably indulgent and a cheerful treat to all senses? A cupcake of course! The cupcake evolved in the United States in the 19th century, and was revolutionary because of the time saved in the kitchen.
The Chinese have known about the medicinal benefits of green tea, which is made from Camellia sinensis, since ancient times, using it to treat everything from headaches to depression.
India prepares tough drought measures
31/07/2012 - 08:16
New Delhi - Indian ministers will meet on Tuesday to discuss measures to deal with a feared drought, including curbs on commodity derivatives, extra subsidies to farmers and the distribution of seeds, but are not expected to ban farm exports.
Slowdown in spending hits Pioneer Foods
19/03/2012 - 08:53
Pioneer Foods said in a trading update on Friday that revenue rose 13% in the five months to the end of February, but volumes fell by an average 4%-6% in the group’s product basket on lower consumer spending.
US forecasts easing in food prices
24/02/2012 - 09:48
Arlington - Global crop prices will retreat sharply this year as farmers around the world expand production, bringing stability back to commodity markets and easing food inflation fears, the US government forecast on Thursday.
Weaker economy dampens food prices
01/02/2012 - 07:37
Washington - Global food prices are set to decline further in 2012 as a weaker world economy dampens consumer demand while food supplies rise, the World Bank said on Tuesday, warning that a possible rise in oil prices could reverse the trend.
France fines washing powder firms
09/12/2011 - 08:25
Paris/Frankfurt - France’s competition authority slapped fines totalling $484m on Colgate Palmolive, Henkel and Procter & Gamble for fixing prices of washing powder in France from 1997 to 2004.