Super Fruit brings innovation to nectar segment
NEW PRODUCTS
Nov 1st 2011, 11:19
Super Fruit recently became the country’s first nectar concentrate to add a vitamin-fortified option to its range.
Super Fruit MultiVit’s 1 litre Orange and Tropical flavours are enriched with vitamins C and A, and a selection of B vitamins including B1, B3 and B6. These vitamins aid in essential bodily functions such as the release of energy from glucose, promote a healthy immune function and help the body’s protein metabolism.
Developing Super Fruit MultiVit was inspired by consumers who have become more health conscious while simultaneously demanding value for money. For this reason the new vitamin-enriched nectar is priced to compete with other nectars. Super Fruit MultiVit offers the health-driven consumer a tasty, refreshing way of supplementing their vitamin intake, making the nectar an attractive purchase even in the winter months.
With so much excitement around the revitalized brand, it is comforting to know that this healthier nectar option still offers consumers a quality product. The Super Fruit brand is known for its high viscosity and fruit content (20 to 50% fruit), and being tartrazine-free and kosher certified.
Along with the existing flavours in the Super Fruit range (Breakfast Punch, Mango and Peach, Peach Apricot and Guava), Super Fruit MultiVit’s Orange is available in 4 litre packages. With the exception of Super Fruit Guava, all flavours in the Super Fruit and Super Fruit MultiVit range are 1-plus-4 dilutable. Guava’s dilution ratio is 1-plus-3.Click here for more information on Super Fruit
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