Advertise with fastmoving.co.za
 
 

Sweet success for Mxit and Huletts
Sweet success for Mxit and Huletts
Sweet success for Mxit and Huletts
Sweet success for Mxit and Huletts
Sweet success for Mxit and Huletts
Sweet success for Mxit and Huletts
Sweet success for Mxit and Huletts
Sweet success for Mxit and Huletts

Sweet success for Mxit and Huletts

BRAND ACTIVITY

Issued by Biznews Connect on behalf of Mxit - Aug 5th 2014, 08:23

Iconic sugar manufacturer, Huletts, is the latest brand to benefit from mobile social network advertising.

Gaining instant traction and enticing engagement with thousands of South Africans, Huletts gets active in the Mxit space by delivering a strategic two-week campaign offering users R2 free airtime when downloading the Huletts_SA brand app.

Embedding the Huletts campaign onto Mxit’s Splash Screen media, a full screen, full colour ad displaying for five seconds on sign in, Mxit users are urged to ‘click 5’ to download the Huletts brand app. Once signed up, consumers can unlock access to free airtime and the private social brand page where they can engage with Huletts through sharing content or browse through product info, recipes, hints and tips and explore Huletts renowned Sweet Motivations quotes.

With Huletts creative prompting users to submit a picture of themselves with their Dad to stand a chance of winning a hamper valued at R1 500, Huletts received 259 photo submissions in just two days.

Leveraging Mxit’s Splash Screens, Huletts received over 2.2 million impressions and 31 964 clicks at a click through rate of 1.4%. In 15 days Huletts encouraged 30 874 users to sign up to the Huletts_SA brand app.

Mxit Account Manager Samantha Billingham says, “The Huletts campaign was hugely successful and delivered great numbers in terms of active visitors. Consumers spent an average of on 2.32 minutes on the Huletts SA app with 45% of consumers messaging the app for the competition and poll. The poll attracted 1 282 responses in just seven days. On average each member browsed six pages of the app and the Huletts mobile community is now 33 091 users strong. We couldn’t be happier.”

According to Mxit, mobile social network advertising is becoming more and more attractive to brands and advertisers that want to engage with consumers in a meaningful way. Andrew Kramer, Mxit VP of Sales comments, “The concept of two-way dialogue with consumers is highly appealing to marketers because it enables them to build relationships with target audiences and grow loyal communities. We look forward to seeing the Huletts brand app growing month on month.”

Mxit reports 4.9 million active users in South Africa with 65% of users aged 18–35 years old. 57% of Mxit users are male and 55% are in the LSM 6 – 8 categories. More than 60% of users engage with brand, news and game apps on a daily basis.


For further information on Mxit visit http://get.mxit.com/advertise/ or follow them on Twitter @MxitMedia
Click here for more information on Huletts 

Related Activity

Huletts introduces new EquiSweet Xylitol and Erythritol sweeteners27
MAY
Huletts introduces new EquiSweet Xylitol and Erythritol sweeteners
Huletts EquiSweet Xylitol and Erythritol: What are these products?
FCB Joburg creates Huletts first TVC in a decade18
DEC
2015
FCB Joburg creates Huletts first TVC in a decade
Huletts, a brand synonymous with sugar in South Africa, is advertising on national television for the first time in more than 10 years with the commercial that won FCB Joburg its above-the-line business a few months ago.
Huletts Equisweet Stevia range15
APR
2014
Huletts Equisweet Stevia range
Huletts Equisweet with Stevia Plant offers consumers that are seeking balanced lifestyle choices an alternative to enjoy all of the sweetness with none of the guilt.
Equisweet Sucralose range sweetener03
APR
2014
Equisweet Sucralose range sweetener
Sucralose is a non-nutritive sweetener that is derived from natural cane sugar. Huletts Equisweet Sucralose is highly stable and its quality and taste can be enjoyed across a wide range of foods and beverages.

Related News

Gen Next: Micro-influencers offer authentic engagement
25/06/2019 - 15:31
Today’s youth consumes a collective $44bn of spending power. However, traditional advertising appeals less to today’s youth than to previous generations. In this environment, influencer marketing has shown exponential growth in recent years.

Egg Films' & One Show awardee creates nostalgic new TVC for Cadbury
16/05/2019 - 09:45
Hot on the heels on a spate of accolades for his short film ‘Vuka’, including a merit certificate from the prestigious One Show, Egg Films' Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa’s heartstrings.

Brand engagement and the seniors' market: golden truths about the golden years
13/05/2019 - 11:19
It’s no secret that we live in a youth-obsessed society. This is perhaps no more evident than in the contemporary branding, media, marketing, and entertainment industries. Page through any mainstream publication, peruse the advertising screened on prime-time television or consider the media personalities that are held in the highest regard to see just how much youthfulness is lauded. Even from a strategic perspective, there is hardly a brand in existence today that is not affording consideration to attracting and engaging the “youth market”.

Dove aims to break beauty stereotypes
25/04/2019 - 11:37
If global beauty brand Dove has its way, advertisers worldwide will start taking female representation more seriously.

Dove partners with Getty Images and Girlgaze to launch Project #ShowUs
29/03/2019 - 09:47
Dove has taken action with Getty Images, Girlgaze and women around the world to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes by showing women as they are, not as others believe they should be.