There’s a fox on the loose
Oct 4th 2011, 14:44
This clever mix of classic ginger beer – always a firm favourite - with a naughty twist, is guaranteed to liven up the coming festive season.
Hooch knows that South Africans love their ginger beer and thought they’d love it even more with a bit of zing. So they’ve introduced South Africa’s first ever alcoholic ginger beer.
With the great South African summer just around the corner and its promise of long, warm days, braai’s, sundowners and good times with friends, Hooch offers the perfect way to celebrate everybody’s favourite season with this spicy summer companion.
The label was designed by Creative Performance and the campaign design was co-ordinated by Fresh. It is available in a case configuration of 4 x 6 units, and will retail for approximately R9.95 per unit or R48.95 for a six pack.
The idea of specifically targeted messages reaching a niche and accurate audience is hugely appealing to marketers. Now South African brands are getting in on the action.
The Cape Winemakers Guild Protégé Programme, a celebrated mentorship scheme for aspiring young winemakers, has started 2015 on a high note with the announcement of a major sponsorship by Amorim Cork.
Darren Badenhorst, Executive Chef of The Restraurant at Grande Provence, has triumphed as the only Franschhoek chef to make the cut for the San Pellegrino Young Chef 2015 Top 10 finalists in Africa and the Middle East.
Waterkloof, the sustainable wine farm outside Somerset West, struts its features with four new releases joining its fruit-driven Peacock Wild Ferment ‘muster’ of wines in its False Bay Vineyards portfolio.
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