TLC wipes away germs with Kleenex
BRAND ACTIVITY
Sep 28th 2011, 14:23
Kimberly-Clark is entrusting its advertising budget once again to Unlimited’s targeted lifestyle communication division TLC. This time round the personal care brand giant is promoting its new Protect Hand Sanitising Wipes for household brand name Kleenex.
For this latest campaign, TLC takes Kleenex to market across its media platforms in 20 LSM A shopping malls around the country, targeting women only, for two months.
Notabene, Kimberly Clarks media agency, promoted clever creative that demonstrated Kleenex Protect works even in times when water isn’t available to sanitise hands. The new Kleenex Protect Wipes provides the security of eliminating 99.9% of germs on the spot.
Brett Tucker, joint MD at TLC says, “Kleenex is cleverly promoting the new offering to ladies only in an environment associated with sanitising and cleanliness. The campaign creates top of mind awareness by delivering a solution to common concerns of viruses and germs contracted from public environments, just steps away from the point of purchase.”
According to Kleenex, the Protect Hand Sanitising Wipes eliminate viruses and germs including the H1N1 swine flu virus. They are alcohol free, dermatologist tested and contain skin moisturisers allowing them to kill germs without drying skin.
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