What does new Stimorol Mega Mystery taste like?
BRAND ACTIVITY
Apr 17th 2012, 08:49
New Stimorol Infinity Mega Mystery has arrived, and true to its name, no one knows what it is. Does it taste like Kiwi? Pineapple? Coconut? Or does it actually taste like Talented Cats, Inverted Commas, or Band Camp? Why don’t you decide! A first for the gum category, we’re letting South Africa decide. But the choices are far from expected. In fact, the choices we’re offering are just downright bizarre.
By visiting the Stimorol South Africa Facebook page or youdecidetheflavour.com from 2 April, individuals across SA will help put their finger on what they believe the elusive taste of Mega Mystery is. The Facebook page will entertain you along the way with all the quirky flavours Mega Mystery could possibly be. Voting will take place for 9 weeks and thereafter we will announce the winning flavour at a mystery party – which again will be decided by the public – a “You Decide” Party! The public will have the final say when their top choice is printed on pack!
Small Man Syndrome? Roarrr? Forbidden Love? All of these ‘flavours’ stand a chance.
Want to be creative? Why not suggest a flavour on the Facebook page? The best suggestions will win a chance to experience their own flavour – and probably get more than they bargained for! Tastes like ‘Pillow Fight’ you say? Well if you win, a bevy of pillow-wielding beauties could arrive at your door and smack you down. Tastes like ‘Camouflage’ or ‘Ninja Warrior’ perhaps? Well be careful what you wish for ‘cause the Stimorol team could arrive on your doorstep and attack you by surprise – you’ll never see them coming! All this will be captured for eternity on video and posted on the facebook page!
If that’s not tasty enough for you – wait for the television ad: Death by coconuts; pineapple allergies and smooching surprises – it’s sure to be an unbelievable ride! The television ad launches Monday 16 April on Etv, all SABC stations and a number of DSTV channels. No one will be safe from the flavour of new Stimorol Mega Mystery.
Promoters will be armed with iPads in supermarkets nationwide encouraging shoppers to vote. Radio stations will challenge creative listeners to call in and decide. Street pole ads and billboards will also remind you of all the crazy flavours that you’ll need to vote for. All this action is on the back of a massive digital campaign, with Facebook, MXit, Twitter and a host of websites getting in on the action. You decide what you want to name the flavour – and then decide how you want to let us know!
No one in the world knows exactly what Stimorol Mega Mystery tastes like. But pretty soon, they’ll have a chance to decide.Click here for more information on Stimorol
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