Wild Island’s new smoothie flavours take a walk on the wild side
Jul 4th 2012, 14:32
Wild Island has added two new unique flavours to the dairy blend segment, namely Guava and Ginger Beer to their popular smoothie range to delight and satisfy consumers in a way that provides them with an innovative and unmatched experience.
Constantly at the forefront of innovation, Wild Island is the first dairy blend brand to introduce the exotic and tropical flavour of guava and has added zing to the range with the spicy taste of ginger beer, a traditional favourite for generations.
Each 1 litre bottle of Wild Island makes 8 litres of refreshment, thus making it economical and easy to store. Being the only dairy blend concentrate to be nominated in the Sunday Times 2011 Top Brand Awards, it is easy to see why this popular brand is leading through innovation within the Dairy blend segment’s rapid 19,4% growth rate, outperforming the entire concentrates category (source: 12mm volume growth April 2012 Nielsen).
The new Wild Island Guava and Ginger Beer flavours are available in a case configuration of 12x1L with a shelf life of 9 months. The Wild Island packaging was designed by Creative Licence, with Afripack supplying the labels. The two new flavours will be available from June 2012.Click here for more information on Wild Island
Lipton Ice Tea has recently launched an in store shopper marketing campaign for the festive season. The competition runs from 15 October 2013 until 31 January 2014.
Wild Island now offers the ultimate convenience with its new On The Go 250ml ready-to-drink smoothies, allowing you to take your favourite fruit flavoured dairy mix drink anywhere and everywhere.
Lipton Ice Tea continues to provide refreshment to the South African market. We've been producing high-quality teas since Sir Thomas Lipton set up business in 1880.
Cape Town based marketing consultancy Coppermonkey Promotions has brokered an exciting sales promotional campaign between Universal Pictures and Ceres juice to celebrate the release of the #1 global smash hit movie Despicable Me 2, which was released in cinemas across South Africa July 5th.