Willow Creek’s revolutionary Gourmet Squeeze bottle

NEW GOURMET SQUEEZE Extra Virgin Olive Oil

Willow Creek launches innovative Gourmet Squeeze bottle

NEW PRODUCTS

Jul 14th 2011, 09:40

Using your favourite olive oil will now be even more enjoyable with the launch of Willow Creek’s revolutionary Gourmet Squeeze bottle filled with their most popular Estate Blend extra virgin olive oil.

The pioneering Gourmet Squeeze packaging will forever change the lives of chefs, foodies and kitchen novices alike. The handy 750ml bottle boasts an easy-to-use nozzle with a 1.5mm pour opening which allows you to direct and control the flow of olive oil as desired. Simply unscrew the cap, give the bottle a gentle squeeze and voila – no fuss, no mess.

Willow Creek’s superb extra virgin olive oil available in the Gourmet Squeeze bottle has just won a distinction at the esteemed L’Orciolo d’Oro olive oil competition in Gradara, Italy – a special feat considering that other entrants included olive oil masters from Italy, Spain, Greece and Argentina.

Foodies will love Gourmet Squeeze for its practicality and convenience. In addition, the unique nozzle – patent pending – allows the olive oil to be poured slower than with traditional olive oil spouts which means Willow Creek’s olive oil goes much further – minimizing waste and the waistline if you wish. The handful of chefs, counting James Martin and Evita Bezuidenhout that have been given a sneak preview of the bottle at the recent Good Food & Wine Show, is indeed very excited about its qualities.

The PET bottle is also environmentally friendly and fully recyclable and the fact that it cannot break when dropped, renders it invaluable for any kitchen - especially with aspiring junior cooks around. Further increasing the benefits of this new packaging is the oxygen barrier and UV filter built into the brown hue of the bottle to keep the oil’s shelf life of at least two years intact.

The bottle design reflects the by now familiar Willow Creek look and feel, enhancing customer recognition.

Willow Creek Olive Estate has become known not only for their award-winning olive oils but also for their ground breaking innovation regarding the packaging of their products. “We want our clients to have a really extraordinary experience when using our products – both in terms of quality and superior taste and in terms of modern efficiency,” says Andries Rabie, Willow Creek’s Managing Director.

For more information contact Commercial Manager Gerhard Koen at tel. 023 342 5793 or email commercial@willowcreek.co.za or visit www.willowcreek.co.za.Click here for more information on Willow Creek