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It may surprise many to know that unlike many other leading brands in South Africa, Ace which is one of the top 5 food brands in South Africa is only a couple of decades old in real terms.

This is because the maize market was essentially controlled in the early 1990's and branding was not a key element in the marketing mix. Sold in linen bags the actual presentation of a brand name on the volume lines was extremely difficult.

By consistently delivering on quality and nutrition so that consumers always know what to expect when they buy a pack of Ace Super maize meal, they know that they can trust the brand to deliver on all their needs every time.

Ace is primarily recognised as a great quality super maize meal, the range of maize products from Tiger brands including Samp, Maize Rice, Cream of Maize and more recently the hugely popular flavoured instant porridge which can be seen in the breakfast cereal aisle enjoys the endorsement of the trusted Ace brand name. 
T 0860 100 291 / /


It may surprise many to know that unlike many other leading brands in South Africa, Ace which is one of the top 5 food brands in South Africa is only a couple of decades old in real terms.
Click here for the ACE product catalogue

Latest Activity

New Ace Instant Chocolate for children25
New Ace Instant Chocolate for children
Children can be challenging in the mornings, especially when it comes to waking up early, washing and getting dressed for school and then being seated on time at the breakfast table, faced with the same old bowl of boring, soggy cereal to force down their throats.
Ace Quick Cook Super Maize Meal is launched 03
Ace Quick Cook Super Maize Meal is launched
One of South Africa’s favourite brands has launched a new super maize meal product for the modern urban generation of maize meal lovers.
New from Ace14
New from Ace
One of South Africa’s favourite brands has launched a new super maize meal product for the modern urban generation of maize meal lovers.

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SA maize gains for fifth day
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13/11/2012 - 08:28
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Grains weaker on firmer rand
08/11/2012 - 10:49
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Pioneer Food revenue up 10.5%
05/09/2012 - 10:31
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Algeria defers import duties on animal feed
03/09/2012 - 07:44
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10/08/2012 - 11:37
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SA Grains: Maize prices end session firmer
08/08/2012 - 09:26
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06/08/2012 - 08:29
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20/07/2012 - 08:31
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Western Cape economy cools down
13/07/2012 - 08:05
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Dangote surges on Tiger Brands deal
06/07/2012 - 08:17
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Tiger Brands buys into Nigerian flour maker
05/07/2012 - 09:26
Tiger Brands, South Africa’s largest food producer, has reached an agreement in principle with Dangote, the West African manufacturing group, to purchase 63,35% of the Nigerian flour and pasta maker Dangote Flour Mills (DFM).

SA farmers court Asian market
26/06/2012 - 07:58
Johannesburg - South African maize and citrus farmers are setting their sights on Asia as they grapple with increasing competition in Africa and falling demand in Europe.

Cheaper oil, food put lid on inflation
22/06/2012 - 07:43
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Tough trading likely to continue — Pick n Pay
19/06/2012 - 08:58
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Opinion piece: seed merger - conditions and implications
30/05/2012 - 14:24
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Flagrant coal mining threatens food security
28/05/2012 - 07:59
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11/05/2012 - 08:20
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Maize futures rebound after selloff
09/05/2012 - 07:38
South African maize futures finished the session higher on Tuesday, rebounding from a sharp selloff amid some bargain hunting.

Food prices fall but inflation a worry
04/05/2012 - 07:39
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Maize futures edge lower on firm rand
26/04/2012 - 09:42
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Consumer inflation slows again
18/04/2012 - 11:42
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SA maize deficit looms on Mexico exports
26/03/2012 - 08:26
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SA's repo rate seen steady at 5.5%
26/03/2012 - 08:12
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Slowdown in spending hits Pioneer Foods
19/03/2012 - 08:53
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Clothing, footwear sales boost retail confidence
16/03/2012 - 07:45
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Maize futures dip on profit taking
13/03/2012 - 08:06
South African maize futures ended mostly lower on Monday due to some profit taking following last week's strong gains.

Consumers remain backbone of SA economy
09/03/2012 - 07:51
Bloemfontein. – It’s consumers who are putting the zing in the South African economy at a time when low growth in foreign markets is putting a damper on the production side of the economy.

Bytes replaces 8 000 POS units at Pick n Pay
07/03/2012 - 08:16
Bytes Managed Solutions has been awarded a contract, worth over R100 million in total, to refresh the existing point-of-sale (POS) hardware infrastructure at all Pick n Pay stores over a two-year period.

Retail sales grew 5.97% in 3Q 2011
02/03/2012 - 09:21
Nominal retail sales grew 5.97% in the third quarter of 2011, compared on a year-on-year basis. This is the word from property management group Broll , based on its quarterly Retail Barometer.

Maize futures gain on patchy rainfall
28/02/2012 - 08:27
South African maize futures rallied on Monday, lifted by patchy rainfall in key crop growing regions in the country.

Consumer inflation edges up to 6.3%
23/02/2012 - 09:34
Johannesburg - South Africa’s targeted consumer price inflation (CPI) quickened to 6.3% year-on-year (y/y) in January, from 6.1% in December, Statistics South Africa said on Wednesday.

Woolworths Floor-Space Growth to Accelerate in Second Half
21/02/2012 - 08:37
Woolworths Holdings Ltd. (WHL) plans a “big” acceleration in floor-space growth in the second half of the fiscal year, as the South African food and clothing retailer opens its first supermarkets.

Maize futures rally on supply concerns
14/02/2012 - 10:10
South African maize futures ended sharply firmer on Monday on supply concerns.

Food price pressures
13/02/2012 - 07:51
Johannesburg/Lusaka - A tight grain supply outlook after several bumper harvests is set to fan food price pressures in southern Africa, fuelling salary demands and threatening to knock the region's fragile economies out of kilter.

Weaker economy dampens food prices
01/02/2012 - 07:37
Washington - Global food prices are set to decline further in 2012 as a weaker world economy dampens consumer demand while food supplies rise, the World Bank said on Tuesday, warning that a possible rise in oil prices could reverse the trend.

Maize futures cut gains to end low
31/01/2012 - 08:26
South African maize futures reversed earlier gains to finish the session weaker on Monday, as market players liquidated their positions on March contracts to focus on July contracts in an otherwise quite market, according to a local dealer.

Higher prices boost SA's maize plantings
25/01/2012 - 15:33
Johannesburg - South African farmers have planted 11% more acreage this season compared to last year because of higher prices while wheat output is seen higher than previously expected, a government agency said on Tuesday.

Nestlé develops ‘frustration-free’ packaging
24/01/2012 - 08:15
Nestlé has announced that it is developing ‘frustration-free’ packaging for some of its products to ensure consumers of all ages can use them without difficulty.

SA CPI annual average 5.0% in 2011 (4.3% 2010)
18/01/2012 - 11:02
The increase in South Africa's consumer price index (CPI), which is used by the SA Reserve Bank (SARB) for its inflation target, was 6.1% year on year (y/y) in December, from 6.1% y/y in November, Statistics SA (Stats SA) said on Wednesday.

Maize futures up on strong exports
13/01/2012 - 08:13
South African maize futures lifted on Thursday, buoyed largely by strong exports and world prices.

Trolley costs continue to speed ahead
19/12/2011 - 08:36
Food prices continue to soar ahead of Christmas, and there is no stopping the trend.

Woolworths not losing sleep over Walmart
12/12/2011 - 09:47
Johannesburg - The chief executive of Woolworths Holdings [JSE:WHL] isn't worried about losing market share to Walmart in Africa, as he targets the continent's rising wealth with fashionable clothing and high-end food.

Shoprite honours top suppliers for 2011
07/12/2011 - 10:42
The Shoprite Group of Companies paid tribute to their suppliers at its 2011 Supplier Awards held in Stellenbosch on Saturday, 26 November. This glamorous ceremony, held annually, provides an opportunity for the Group to recognise suppliers for their unstinting support and collaborative approach toward the company’s business during the past year.

SA maize crop down 20%
02/12/2011 - 09:03
South Africa's May 2010-April 2011 maize harvest fell nearly 20 percent from the previous season, in line with market expectations, due to unfavourable weather conditions, the Crop Estimates Committee (CEC) said on Thursday.

Penalties hit Pioneer’s performance
29/11/2011 - 08:11
Food group still required to pay fine of R200m for price-fixing, extraordinarily competitive landscape caused by competition settlement

New packaging packs less at consumer's cost
28/11/2011 - 07:45
Johannesburg - Your favourite brand of toothpaste, chocolate, chips, rice or tomato sauce may be costing you the same, but are you getting the same amount of product for your money?

Spar full-year profit lags consensus
22/11/2011 - 07:57
Johannesburg - Grocery retailer Spar Group [JSE:SPP] missed forecasts with a 3.3% rise in full-year profit as tough competition, weak selling prices and fragile consumer demand weighed on its margins.

Consumer inflation in the spotlight
21/11/2011 - 09:49
A Bloomberg consensus of economists expects inflation’s consumer price index to have grown to 5,9% last month compared with the same month last year.

Woolworths shares dip as sales disappoint
18/11/2011 - 08:32
Shares in Woolworths fell more than 2% yesterday after the food and fashion retailer reported disappointing sales growth in its clothing unit as well as poor volume growth in its first five months of trading in its full year.

Retail sales surge signals recovery gaining pace
17/11/2011 - 11:03
Growth in retail sales surged unexpectedly in September, signalling that SA’s economic recovery was gathering momentum and quashing lingering expectations that interest rates could fall again

Joint approach towards an innovative sustainable solution
14/11/2011 - 08:49
Innovia Films and Sappi Fine Paper Europe have joined forces to demonstrate potential laminate structures, using their respective products, suitable for end users in the food, confectionery and pharmaceutical industries. These laminates provide technical functionality in addition to being made from renewable resources and offering compostability – a focus which many packaging end users are keen to pursue.

Maize shortage, price spikes ‘preventable’
10/11/2011 - 08:55
Grain SA CEO says SA will run out of maize as early as next month after the country’s maize surplus was exported

Nutrition labels should be in centre of food packaging: Study
09/11/2011 - 15:59
A new study has suggested that nutrition labels should be placed in the centre of food packaging, rather than in one corner. The study reasons that consumers are most likely to skip the information if placed other than center.

Maize price ruffles feathers
31/10/2011 - 08:30
Christmas shoppers may be hit by high chicken prices this festive season, due to rising input costs.

Food retailers aim for quality organic produce
18/08/2010 - 00:00
South African food retailers are taking strides to ensure that their offerings meet the rising consumer preference for organic and locally produced produce.