The oral care segment within the chewing gum category has grown significantly over the past couple of years, driven primarily by Dentyne.
Dentyne focuses strongly on the positioning that Dentyne chewing gum cares for your teeth and, as a result, helps you “Love your Smile”. Dentyne’s sugar-free chewing gum is endorsed by The South African Dental Association and carries the tooth- friendly logo on each pack. In a bid to further entrench the “Good for Teeth” positioning across the brand, the naturally-occurring sweetener Xylitol has been added to the entire range.
Chewing a piece of Dentyne helps to fight tooth decay, prevents plaque growth and actually strengthens teeth as chewing gum with Xylitol straight after a meal stimulates the production of saliva. Because saliva contains a mild alkali it neutralizes the acid in the mouth and prevents it from attacking the enamel protecting your teeth – while refreshing your breath.
Dentyne is available in five flavours: Dentyne Strawberry, Dentyne Blueberry, Dentyne White Peppermint, Dentyne Spearmint and Dentyne Vanilla Mint
t 0800114449 / www.cadbury.co.za / consumerSA@kraftfoods.com / more details
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Dentyne Blueberry
Dentyne Spearmint
Dentyne Strawberry
Dentyne Xtra Care Peppermint
Dentyne Xtra Care Gentle Mint
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Telephone 0800114449 E-mail consumerSA@kraftfoods.comAddress P.O. Box 3028, North End, 6056
Website www.cadbury.co.za
KRAFT HEAD OFFICE (RECEPTION)Telephone +27 11 253 4000 Website www.cadbury.co.za |
Latest Dentyne Brand Activity
2012-04-10 07:45:00
On Tuesday 3 April 2012, Dentyne gave South Africans several new reasons to smile at a launch event held at Fairlawns Boutique Hotel in Morningside, Johannesburg.
2012-02-15 12:01:00
This past weekend thousands of ladies attended one of the most glamourous events of the year, Brutal Fruit Glam Camp and it truly was a fabulous affair! Held at Casalinga in Muldersdrift JHB.
2011-05-03 11:55:00
Dentyne, the perfect oral care partner for your teeth and gums, is giving South Africans a great new reason to smile with the introduction of new Peppermint White for a whiter, brighter and healthier smile!
2011-04-15 08:30:00
Dentyne, the chewing gum brand that launched a movement to bring back the smile in 2008, has once again proved its commitment to the cause with the launch of a follow-up commercial celebrating the natural beauty of a healthy smile.
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On Tuesday 3 April 2012, Dentyne gave South Africans several new reasons to smile at a launch event held at Fairlawns Boutique Hotel in Morningside, Johannesburg.
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