Shaheen Rajabally, founder of Natura Sugars tells us about the inspiration behind the inception of the business, what sets them apart and the two new variants recently added to their range.
The only range of truly unrefined sugars in South Africa and exclusively sourced from Mauritius, Natura Sugars, has recently added 2 new products to their already exciting range. Golden Light Brown is a sparkling golden sugar with a subtle buttery taste perfect for everyday use, whilst the Molasses Sugar is the ultimate soft sugar giving the most intense natural molasses flavour.
With the launch of NATURA SUGARS in South Africa, consumers can now rediscover the natural taste and traditional benefits of cane sugar. The range is a breath of fresh air amidst the negative press that sugar has been receiving. It is, therefore, important to point out the difference that Natura Sugars is a range of truly unrefined sugars, carefully crafted to lock in, rather than refine out, the natural molasses of sugar cane. Natura Sugars are made from lush ripe canes, cultivated on the tropical island of Mauritius, which are free from genetic modification, and can be linked to fair-trade farming. Their authentic Demerara and Muscovado Sugars do not contain caramel syrup. Instead, the intrinsic natural molasses within and around the sugar crystals is responsible for the moist texture and quick-dissolving crystals.