It’s not just Rice. It’s Tastic
Tastic, since 1961, has been delivering perfectly cooked rice – every time. This strong heritage has won the hearts (and stomachs) of millions of South Africans. That is why it has been voted number one in South Africa in the Essential Food brand category (Sunday Times Top Brands 2011 survey). In the thirteen years that the survey has been conducted, Tastic has claimed the Number 1
spot twelve times! Proving that the brand is indeed fanTASTIC! And simply perfect. Every time.
This success has been the culmination of strong product excellence and enforced brand building.
Over the years, the Tastic Rice Corporation has maintained the most stringent quality processes to ensure that only the world’s best quality grains are selected to go into your favourite bag of rice, Tastic Parboiled Rice
. The rice kernels are uniquely milled in a patented process to ensure that each grain of rice is enriched and when cooked, swells to three times its original size and cooks separate, fluffy and white – every time.
Moms across South Africa have trusted the name Tastic as a partner for truly great meal times. These intrinsic qualities have over the decades set the benchmark for the overall Rice category.
With Tastic, you know you will be appreciated for the perfect meal you have made for your family and friends.
The name you’ve come to trust for the perfect meal also offers a range of quality variants that make every meal a special occasion.
From the naturally healthy and balanced goodness of Tastic Nature’s Brown rice range - endorsed by the Heart and Stroke Foundation of South Africa, you can also opt for the more exotic, with a journey around the globe with the Tastic Rices of the World. Available in Basmati, Jasmine, Bonnet, Risotto and Sushi rice, you’ll never run out of exciting meal ideas.
The Tastic Simply Delicious range of instant rices goes from microwave to ready-to-eat in 2 minutes.
And if you enjoy experimenting with food there’s a range of authentic Tastic Cook-In-Sauces which are available in tasty Indian, Thai and Oriental flavours. Your family will always look forward to the next meal, because with the different Tastic variants no meal ever has to be the same again.