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TASTIC

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Tastic
It’s not just Rice. It’s Tastic

Tastic, since 1961, has been delivering perfectly cooked rice – every time. This strong heritage has won the hearts (and stomachs) of millions of South Africans. That is why it has been voted number one in South Africa in the Essential Food brand category (Sunday Times Top Brands 2011 survey). In the thirteen years that the survey has been conducted, Tastic has claimed the Number 1 spot twelve times! Proving that the brand is indeed fanTASTIC! And simply perfect. Every time.

This success has been the culmination of strong product excellence and enforced brand building.

Over the years, the Tastic Rice Corporation has maintained the most stringent quality processes to ensure that only the world’s best quality grains are selected to go into your favourite bag of rice, Tastic Parboiled Rice. The rice kernels are uniquely milled in a patented process to ensure that each grain of rice is enriched and when cooked, swells to three times its original size and cooks separate, fluffy and white – every time.

Moms across South Africa have trusted the name Tastic as a partner for truly great meal times. These intrinsic qualities have over the decades set the benchmark for the overall Rice category.

With Tastic, you know you will be appreciated for the perfect meal you have made for your family and friends.

The name you’ve come to trust for the perfect meal also offers a range of quality variants that make every meal a special occasion.

From the naturally healthy and balanced goodness of Tastic Nature’s Brown rice range - endorsed by the Heart and Stroke Foundation of South Africa, you can also opt for the more exotic, with a journey around the globe with the Tastic Rices of the World. Available in Basmati, Jasmine, Bonnet, Risotto and Sushi rice, you’ll never run out of exciting meal ideas.

The Tastic Simply Delicious range of instant rices goes from microwave to ready-to-eat in 2 minutes.
And if you enjoy experimenting with food there’s a range of authentic Tastic Cook-In-Sauces which are available in tasty Indian, Thai and Oriental flavours. Your family will always look forward to the next meal, because with the different Tastic variants no meal ever has to be the same again.

www.tastic.co.za 
T +27 0860 121 344 / www.tastic.co.za /
Tastic

Tastic

It’s not just Rice. It’s Tastic. Tastic, since 1961, has been delivering perfectly cooked rice – every time. This strong heritage has won the hearts (and stomachs) of millions of South Africans.
Click here for the Tastic product catalogue

Latest Activity

Tastic launches new flavours and updates its Flavoured Rice packs 23
JAN
2014
Tastic launches new flavours and updates its Flavoured Rice packs
Parmesan & Saffron, Moroccan Spice & Sweetcorn, Caramelised onion & Cheddar and Sauteed Mushroom flavours is what consumers will soon be preparing as meals for their families.
Consumers Voted and Tastic is still Number One13
AUG
2012
Consumers Voted and Tastic is still Number One
Tastic has once again been voted as the No.1 Essential Food brand by South African consumers in the 2012 Sunday Times Top Brands Awards.
Local stars have a fan-TASTIC time at the Good Food and Wine Show  30
SEP
2011
Local stars have a fan-TASTIC time at the Good Food and Wine Show
Tastic invited a range of South African celebrities to participate in interactive cooking demonstrations at the Johannesburg leg of the 2011 Good Food and Wine Show, where they assisted in demonstrating the versatility of the Perfect, Every time brand of rice, Tastic.
Tastic Weddings debuts its new mobile kitchen in Soweto23
MAY
2011
Tastic Weddings debuts its new mobile kitchen in Soweto
Soweto, May 2011: What better event than a wedding to demonstrate and celebrate the quality, versatility and Tastic brand promise of Perfect, Everytime. Tastic sponsored weddings is a three year long initiative whereby Tastic takes its parboiled product directly to its consumers and leverages off its achieved brand loyalty to illustrate the versatility of parboiled rice as well as further educate and penetrate this market in terms of product development and other Tastic products.