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TASTIC

BACK TO FOOD & BEVERAGE SUPPLIERS IN SOUTH AFRICA

Tastic
It’s not just Rice. It’s Tastic

Tastic, since 1961, has been delivering perfectly cooked rice – every time. This strong heritage has won the hearts (and stomachs) of millions of South Africans. That is why it has been voted number one in South Africa in the Essential Food brand category (Sunday Times Top Brands 2011 survey). In the thirteen years that the survey has been conducted, Tastic has claimed the Number 1 spot twelve times! Proving that the brand is indeed fanTASTIC! And simply perfect. Every time.

This success has been the culmination of strong product excellence and enforced brand building.

Over the years, the Tastic Rice Corporation has maintained the most stringent quality processes to ensure that only the world’s best quality grains are selected to go into your favourite bag of rice, Tastic Parboiled Rice. The rice kernels are uniquely milled in a patented process to ensure that each grain of rice is enriched and when cooked, swells to three times its original size and cooks separate, fluffy and white – every time.

Moms across South Africa have trusted the name Tastic as a partner for truly great meal times. These intrinsic qualities have over the decades set the benchmark for the overall Rice category.

With Tastic, you know you will be appreciated for the perfect meal you have made for your family and friends.

The name you’ve come to trust for the perfect meal also offers a range of quality variants that make every meal a special occasion.

From the naturally healthy and balanced goodness of Tastic Nature’s Brown rice range - endorsed by the Heart and Stroke Foundation of South Africa, you can also opt for the more exotic, with a journey around the globe with the Tastic Rices of the World. Available in Basmati, Jasmine, Bonnet, Risotto and Sushi rice, you’ll never run out of exciting meal ideas.

The Tastic Simply Delicious range of instant rices goes from microwave to ready-to-eat in 2 minutes.
And if you enjoy experimenting with food there’s a range of authentic Tastic Cook-In-Sauces which are available in tasty Indian, Thai and Oriental flavours. Your family will always look forward to the next meal, because with the different Tastic variants no meal ever has to be the same again.

www.tastic.co.za 
T +27 0860 121 344 / www.tastic.co.za /
Tastic

Tastic

It’s not just Rice. It’s Tastic. Tastic, since 1961, has been delivering perfectly cooked rice – every time. This strong heritage has won the hearts (and stomachs) of millions of South Africans.
Click here for the Tastic product catalogue

Latest Activity

Tastic launches new flavours and updates its Flavoured Rice packs 23
JAN
2014
Tastic launches new flavours and updates its Flavoured Rice packs
Parmesan & Saffron, Moroccan Spice & Sweetcorn, Caramelised onion & Cheddar and Sauteed Mushroom flavours is what consumers will soon be preparing as meals for their families.
Consumers Voted and Tastic is still Number One13
AUG
2012
Consumers Voted and Tastic is still Number One
Tastic has once again been voted as the No.1 Essential Food brand by South African consumers in the 2012 Sunday Times Top Brands Awards.
Local stars have a fan-TASTIC time at the Good Food and Wine Show  30
SEP
2011
Local stars have a fan-TASTIC time at the Good Food and Wine Show
Tastic invited a range of South African celebrities to participate in interactive cooking demonstrations at the Johannesburg leg of the 2011 Good Food and Wine Show, where they assisted in demonstrating the versatility of the Perfect, Every time brand of rice, Tastic.
Tastic Weddings debuts its new mobile kitchen in Soweto23
MAY
2011
Tastic Weddings debuts its new mobile kitchen in Soweto
Soweto, May 2011: What better event than a wedding to demonstrate and celebrate the quality, versatility and Tastic brand promise of Perfect, Everytime. Tastic sponsored weddings is a three year long initiative whereby Tastic takes its parboiled product directly to its consumers and leverages off its achieved brand loyalty to illustrate the versatility of parboiled rice as well as further educate and penetrate this market in terms of product development and other Tastic products.

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State’s court bid to undo Walmart merger
21/07/2011 - 11:04
IN A move that will set alarm bells ringing in the minds of potential investors, the government is seeking to overturn the Competition Tribunal’s decision to allow Walmart’s takeover of Massmart .

Illovo expands green power projects
21/07/2011 - 10:00
ILLOVO Sugar, Africa’s largest producer, is growing its biofuels and power generation capacity as it expands production outside SA.

Caturra Coffee Company offers 100% compostable packaging
21/07/2011 - 08:58
Caturra Coffee Company allies with Natureflex™ films to offer 100% compostable packaging to FMCG and the Horeca Industry

Walmart/Massmart merger legislation sufficiently robust to protect interests of all stakeholders
20/07/2011 - 15:48
In line with the revised parliamentary portfolio committee hearing rules announced by the Chairperson of the portfolio committee at the start of proceedings yesterday, Massmart CEO Grant Pattison’s submission before parliament today dealt primarily with the competition approval process, while highlighting some of the merger benefits.

Walmart pledges to spend R60bn on food
20/07/2011 - 14:30
Cape Town - Walmart's South African operations plan to purchase R60bn worth of food locally and employ 15 000 people over the next five years, Massmart CEO Grant Pattison said on Wednesday.

Woolworths profit to jump
19/07/2011 - 09:23
Johannesburg - Retailer Woolworths Holdings has reported group sales increased 9.4% for the year ended June 26 2011, with sales in comparable stores up 6.3%.

Massmart announces senior appointment to head up R100 million Supplier Development Programme
15/07/2011 - 10:01
In line with Massmart and Walmart’s commitment to develop local suppliers, Massmart announced the appointment of Mncane Mthunzi, current CEO of the Consumer Goods Council of South Africa (CGCSA), as Supplier Development Executive.

Walmart hearing may launch debate on new laws
14/07/2011 - 10:45
LOCAL competition attorneys plan to use next week’s parliamentary hearing into Walmart’s takeover of Massmart as an opportunity to warn against meddling with the country’s antitrust legal framework.

AVI sells Denny Mushrooms
13/07/2011 - 10:53
Johannesburg - Food group AVI will sell 100% of the issued share capital of and AVI's shareholder claims against Denny Mushrooms to Blue Falcon 134 Trading.

Massmart wants 100% of Fruitspot
12/07/2011 - 14:36
South African discount chain store Massmart , majority controlled by US giant retailer Wal-Mart , is looking to take over fruit and vegetable supplier The Fruitspot, a spokesman said on Tuesday.

Nestlé buys 60% of Chinese confectioner
12/07/2011 - 08:56
Singapore - Nestlé, the world’s largest food company, is paying a hefty $1.7bn for a 60% stake in confectioner Hsu Fu Chi International to move deeper into fast-growing markets in China.

Massmart sales up 12% over past year
11/07/2011 - 09:15
Johannesburg - Retailer Massmart Holdings said on Thursday that for the 52 weeks to 27 June 2011, total sales increased to R53bn - growth of 11.7% over the prior period - and comparable store sales grew 5.2%.

“Walmart effect” in South Africa as Pick n Pay supermarket to cut over 3000 jobs
11/07/2011 - 08:49
8 July 2011 - Nyon, Switzerland: UNI Global Union said today that the announcement from South African supermarket chain Pick n Pay that it plans to cut about 3137 jobs from its workforce is a clear sign of the “Walmart effect” it believes the world’s biggest retailer will have on South Africa as it prepares to enter the country.

SA retailers lose allure after Walmart
08/07/2011 - 16:42
Johannesburg - After a stellar run in the months leading up to US retailer Walmart’s R16.5bn bid for Massmart, South African retailers are now seen offering little value to investors.

Retailers: Beating Multinationals at their Own Game
06/07/2011 - 15:03
Walmart, the world’s largest retailer, is going ahead with its R16-billion acquisition of Massmart’s operations in South Africa, over the next five years. “Its entry poses major challenges for new and existing retailers locally, but it also presents opportunities for growth in terms of new technologies, improving supply chain efficiencies, global outsourcing and lower food and consumer goods prices,” says John Thomson, Managing Director of Exhibition Management Services, organisers of the Southern African International Trade Exhibition (SAITEX).

Massmart eyes online retail
05/07/2011 - 10:54
Massmart, which has just merged with US retail giant Walmart, is slowly gearing up to enter the burgeoning market of online retailing.

How to Survive and Thrive when New Competition Comes to Town
05/07/2011 - 00:00
Walmart’s entry into South Africa is set to have a profound and far-reaching impact on Africa’s retail supply chain. What are some of the ‘must do’s’ that every retailer will have to action to survive? How can smaller retailers meet the challenge? What will be the benefits and disadvantages of Walmart’s presence in the South African market? How will that impact local retailers?

Coega to include dairy plant
04/07/2011 - 07:48
Johannesburg - The Coega Development Corporation (CDC) will launch a dairy processing plant with an initial investment of R50m in September, it said on Wednesday.

Cosatu guns for Walmart, youth subsidy
01/07/2011 - 09:45
Johannesburg - Trade union federation Cosatu said on Thursday it is determined to see labour brokers banned, and said organised labour is facing two new threats in the form of Walmart and the youth wage subsidy.

Tribunal: Walmart will create jobs
30/06/2011 - 12:34
Johannesburg - Walmart's acquisition of a majority stake in Massmart Holdings raised no competition concerns, but did raise some public interest issues, the Competition Tribunal said on Wednesday.

What can The Cloud offer the FMCG world?
28/06/2011 - 13:32
Tighter margins and the constant need to reduce costs is placing enormous pressure on FMCG companies, who not only now compete in an environment of intense global competition, but who also need to shift fresh goods across an increasingly complex and often disjointed global supply chain.

Union pursues Walmart appeal
28/06/2011 - 13:07
Johannesburg - The South African Commercial Catering and Allied Workers' Union (Saccawu) has filed an appeal against the already-approved takeover of local retailer Massmart Holdings by US retail giant Walmart.

New tech for old fruits
28/06/2011 - 11:54
Green Cell Technologies' enhanced extraction process has transformed the fruit juice manufacturing industry.

Bribery Act spells trouble for UK food exporters
28/06/2011 - 11:39
A top lawyer has expressed concern that the UK's pending Bribery Act could lead to difficulties for food manufacturers exporting or producing abroad, especially to ‘high risk’ countries.

Customers to realise immediate benefits from Walmart investment in Massmart
27/06/2011 - 07:29
Early start to the principle of “saving people money so they can live better”, a goal to create 15,000 new jobs and an additional R60 billion in food and FMCG procurement.

AVI sees earnings rise of at least 23%
23/06/2011 - 12:00
Johannesburg - Consumer group AVI expects consolidated headline earnings per share for the year to June to increase by between 23% and 33%, compared with the previous year.

Lovely lolly for Lamberti - Walmart deal brings in R249m to the top three at Massmart
23/06/2011 - 09:18
MARK Lamberti, chairman of Massmart, Grant Pattison, the CEO, and Guy Hayward, the CFO, cashed in shares worth R249-m as Walmart consummated its offer for 51% of the shares of Massmart.

Interview with Dale Good, CEO of GLS Supply Chain Equipment
23/06/2011 - 08:45
Last week we had the opportunity to sit down with Dale Good, CEO of GLS Supply Chain Equipment, and talk about the current state of distribution and logistics in South Africa. He gave us exclusive insights into the industry and offered his advice on how SA can optimise its operations and in doing so catch up with its foreign counterparts.

Wage talks deadlock
22/06/2011 - 12:34
Wage negotiations in the chemical, wood and paper sectors have deadlocked, the Chemical, Energy, Paper, Printing, Wood and Allied Worker' Union (Ceppwawu) said on Tuesday.

Not intended for sale in SA
22/06/2011 - 10:42
SHARP-eyed shoppers may have noticed some unfamiliar brands, or different variants of well-known brands, on the shelves in Shoprite/Checkers stores lately.

Retail sales rise sharply in bumper April
20/06/2011 - 08:16
Retail sales rose sharply in April, with annual growth jumping to 9.8 percent from 5.3 percent in March and far surpassing a consensus forecast of a 5.1 percent rise.

Squeeze on Shoppers Continues into May, state Synovate Retail Performance
15/06/2011 - 14:38
The latest footfall data from Synovate Retail Performance post further disappointing news for retailers. The UK Retail Traffic Index (RTI), the national indicator of non-grocery store footfall, shows that shopper numbers fell by 4.0% in May against the same month of 2010. Against April, there was a 3.4% decline.

Woolworths shares fall
14/06/2011 - 10:45
Shares of South Africa's Woolworths drop 2.6 percent as the retailer enters a closed period in which it will repurchase ordinary shares worth up to 500 million rand ($73.48 million).

Brics to welcome new African trade area
14/06/2011 - 10:36
Johannesburg - The $1 trillion agreement to create a free trade bloc of African countries, signed by African leaders over the weekend, would serve as a considerable boost to the Brics accord, said Miller Matola, CEO of the International Marketing Council, on Monday.

Namibian court okays Wal-Mart's deal
13/06/2011 - 14:26
Wal-Mart has been given the go-ahead by a Namibian court to implement its $2.4 billion takeover of South African retailer Massmart pending an appeal to have conditions attached to the deal, a newspaper said on Friday.

The Power of On-Pack Cross Promotions
07/06/2011 - 14:52
Research commissioned by the Point of Purchase Advertising Institute, the global organisation for marketing in retail shows that not more than 50% of marketing budgets are allocated to below-the- line advertising when this is in fact where purchasing decisions are made.

Old Mutual Trophy Wine Show 2001 Awards - An Unsurprising Surprise
06/06/2011 - 15:06
In the most closely contested race since the inaugural event in 2002, Spier edged ahead of Thelema Mountain Vineyards to take the Fairbairn Capital Trophy for the Top Producer at the 2011 Old Mutual Trophy Wine Show.

Walmart to focus on SA culture
06/06/2011 - 10:18
Cape Town - Walmart was apparently not surprised to find, in its research on South Africa, that most South Africans did not know the company at all.

Animal health tender won
03/06/2011 - 12:14
Cipla Agrimed, an animal health company, won a tender last month to supply all the nine provinces with several animal health products. Jerome Smith, the chief executive of holding firm Cipla Medpro, said yesterday.

6000 fishing workers on strike
03/06/2011 - 11:38
About 6000 Food and Allied Workers' Union members in the pelagic fishing sector will embark on a legal strike at various plants on the West Coast, in Gansbaai and Hout Bay, on Friday at noon, the union said.

Pyro Inspiration Awards third round selection
03/06/2011 - 10:33
Pyrotec has announced the third round of finalists for the 2011 Pyro Inspiration Awards, which aims to award innovative and exceptional on-pack devices.

Walmart to focus on frozen foods
03/06/2011 - 08:16
Rogers, Arkansas - As Walmart expands its international business, the company wants to bring ideas from Massmart Holdings [JSE:MSM] to other markets, company executives said on Thursday.

Tiger Brands profit up, still on the prowl
30/05/2011 - 07:48
Johannesburg - Consumer goods firm Tiger Brands posted a rise in first-half earnings on Monday and said it would further increase its footprint outside South Africa after it finalised acquisitions in Nigeria and Ethiopia.

Tiger Brands appoints new CFO
12/04/2011 - 00:00
Tiger Brands has appointed Olufunke Ighodaro as its new Chief Financial Officer (CFO) with effect from 1 June 2011.