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Is your packaging an advert for your product?
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Advertising: horribly expensive, isn’t it? Packaging, too. Done properly, however, your organisation can get more value from the expenses incurred on advertising and packaging, by making the latter an integral part of the advertising campaign.
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Retail: Achieve product prominence with hang tabs
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Sometimes, it is the little things that can really make a big difference. And it is not relationships that we’re talking about here, but rather a smart addition to packaging which can influence product sales in the aisles of retail stores.
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FIMA LIFTS OFF IN CAPE TOWN!
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Treofan South Africa announced a local management buy out at the end of October last year, and on 26 January we had the opportunity to share our new name ‘Fima’ and celebrate with all our valued customers, suppliers and the packaging industry at The Radisson Blu Hotel, Waterfront, Cape Town.
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First Group of Finalists for 2010 Pyro Inspirations Awards Announced
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The fifth Pyro Inspirations Award ceremony for 2009 was hosted at Pyrotec’s Johannesburg offices in Crown Mines on 22 September 2009.
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Twinsaver’s modern facelift – New decade, new packaging design
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As one of South Africa’s most loved brands, Twinsaver has always been considered a part of our South African heritage, and a brand that is synonymous with value for money and quality.
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Nampak Flexible shows world class at FTA International Awards
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Nampak Flexible, Southern Africa’s leading flexible packaging supplier, received two award nominations for their Imana Chicken Noodle soup and Imana Cream of vegetable soup packs entered into the 2010 FTA (Flexographic Technical Association) International Awards.
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FIVE STEPS TO PACKAGING YOUR PRODUCT AND GETTING ON SHELF
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Are you feeling overwhelmed about getting your product out into the market? This is really not surprising. Packaging is a complex multi faceted discipline, with a multitude of decisions that have to be made prior to the production of the product.
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Creating or building a brand or logo identity
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I think that logos and identity are not just about design anymore. There isn’t a “mass market” in which to target a product or a company anymore; there is no one demographic picture of the planet.
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Innovative Franchise Concepts
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Innovative Franchise Concepts (IFC), a company that bridges the gap between corporate enterprise development funds and the beneficiaries they are intended to reach, has been awarded a tender by the Metropolitan Trading Company that will see it change the face of street vending in Johannesburg.
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WHAT IS PACKAGING
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You can’t have a product without a package. Just think about potato chips and eggs for example. How could you sell them unbroken and undamaged without a package? You have to be able to transport a product from point A to point B. The packaging is what makes this happen.
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