INSTORE MARKETING SOUTH AFRICA
CONTACT USTelephone +27 (010) 007 4748 E-mail firstname.lastname@example.org
Address First Floor, Trafalgar House c/o St Andrew Street & Edgewood Avenue Birdhaven, Johannesburg, 2196
MARKETING - KALYCIATelephone +27 081 041 2030 E-mail email@example.com
SALES - CECILTelephone +27 074 867 5065 E-mail firstname.lastname@example.org
SALES - LEETelephone +27 076 717 6548 E-mail email@example.com
Despite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. Even though this is in line with expectations, it is still a positive sign that consumers have been willing to spend amidst pressure to tighten budgets.
Despite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although growth was lower than recorded in 2017, retailers in pharmaceuticals, medical goods, cosmetics, and toiletries had a positive annual growth rate of 2.3%.
Dis-Chem Pharmacies have partnered with in-store advertising innovators Smart Media to provide its stores with an integrated advertising experience that enriches the customer journey. This unique in-store media mix places the shopper top of mind and is designed to convert branding into retail sales.
In-store advertising specialists Smart Media have assisted South African distribution and wholesale healthcare organisation Glenmark Pharmaceuticals to increase awareness of the Kolorex anti-fungal complementary medicine at Dis-Chem retail outlets through an innovative product campaign.
Five smart ways to shift excess stock
16/01/2019 - 08:49
Surplus stock is one challenge that every retailer wants to turn into an opportunity.
The era of post-modern marketing
15/01/2019 - 14:05
It’s the age of post-modern marketing when creativity and storytelling are combined with modern technology and a focus on human behaviour.
Mergers & acquisitions: How to manage growth with the right brand architecture strategy
14/01/2019 - 13:30
According to Reuters, there were over 50,000 merger & acquisition (M&A) deals announced in 2018. By May, R26.6-trillion had been spent on M&As, more than seven times SA’s annual GDP.
How do businesses offer added value to their customers?
19/12/2018 - 11:01
There was a time where a great product or a great service could attract enough attention on their own. With the rise of technology heightening the competition between businesses and the immense changes that the mass adoption of the internet has brought, though, that great product or service now needs to be accompanied by something more.
Why mobile is the gatekeeper of brand loyalty today
19/12/2018 - 10:33
Achieving long-term brand loyalty has become brutally difficult for South African retailers. Mobile represents an unparalleled opportunity for savvy retailers to reach customers in more personalised, efficient and powerful ways – paving the way for a new era of data-driven brand loyalty.