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SMART MEDIA

INSTORE MARKETING SOUTH AFRICA

 
To inspire confidence with retailers and entrench loyalty from advertisers through innovation in the in-store media space and to continuously find ways to create magical moments.
 
Smart Media is a solution-driven in-store innovator.

We strategically align and partner with retailers and clients to create 360° solutions at critical touch points throughout the in-store journey that engenders brand loyalty, inspires confidence, educates customers and drives sales.

We go beyond the expected, continuously seeking new opportunities to innovate and deliver exponential value.
 
 
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CONTACT SMART MEDIA

CONTACT US

Telephone +27 (010) 007 4748  E-mail info@smartmedia.co.za  
Address First Floor, Trafalgar House c/o St Andrew Street & Edgewood Avenue Birdhaven, Johannesburg, 2196  
Website http://www.smartmedia.co.za  

MARKETING - KALYCIA

Telephone +27 081 041 2030  E-mail kalycia@smartmedia.co.za  

SALES - CECIL

Telephone +27 074 867 5065  E-mail cecil@smartmedia.co.za  

SALES - LEE

Telephone +27 076 717 6548  E-mail lee@smartmedia.co.za  

Latest Activity

In-store digital experience to change local retail08
MAR
In-store digital experience to change local retail
With the South African e-commerce market expected to top $4.7 billion by 2023 (up from $2.5 billion in 2017), many would be forgiven to think that traditional retail is dwindling. However, there remains significant opportunities for merchants to drive in-store shopping for a more integrated consumer experience.
Driving the in-store brand experience24
JAN
Driving the in-store brand experience
In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy owning to the availability of product information online. It is therefore imperative to cut through the clutter and create a 360-degree retail experience.
The changing face of retail14
JAN
The changing face of retail
Despite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. Even though this is in line with expectations, it is still a positive sign that consumers have been willing to spend amidst pressure to tighten budgets.
Establishing a platform for in-store digital growth07
JAN
Establishing a platform for in-store digital growth
Despite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although growth was lower than recorded in 2017, retailers in pharmaceuticals, medical goods, cosmetics, and toiletries had a positive annual growth rate of 2.3%.
Smart Media provides Dis-Chem with unique in-store customer media experiences27
NOV
2018
Smart Media provides Dis-Chem with unique in-store customer media experiences
Dis-Chem Pharmacies have partnered with in-store advertising innovators Smart Media to provide its stores with an integrated advertising experience that enriches the customer journey. This unique in-store media mix places the shopper top of mind and is designed to convert branding into retail sales.

Related News

SA brands shine at the MMA’s annual Global Business Impact Index announcement
12/03/2019 - 13:40
Unilever, KFC, Mindshare, MediaShop, Gorilla and Digitas Liquorice had an outstanding showing at the Mobile Marketing Association’s (MMA) annual Business Impact Index (BII) announcement in New York last week. These SA brands and agencies performed well in relation to their international counterparts in the Africa, EMEA (Europe, the Middle East and Africa) and global categories, bagging first and second place in many instances.

Jameson Irish Whiskey launches new brand message "Taste, that’s why"
07/03/2019 - 10:59
It’s about taste. It’s that simple. No gimmicks or tricks. No smoke or mirrors. Jameson Irish Whiskey has always been about the exceptional taste of its whiskey.

Iconic South Africans the inspiration for new Johnnie Walker campaign
05/03/2019 - 11:20
Johnnie Walker’s new brand campaign celebrates the success of inspirational South Africans who inspire others to 'keep walking'.

Go digital or die, companies warned
22/02/2019 - 11:03
The SA digital market has long played second fiddle to its traditional counterparts, but that is all about to change.

Digital sponsorship provides good ROI
21/02/2019 - 14:57
South African organisations are upping their investment in digital advertising, with the total value of internet advertising growing 16.5% to R5.14bn in 2017, according to PwC’s Entertainment & Media Outlook: 2018 – 2022. As they increase their spending on digital, the question of how to improve return on investment (ROI) from this channel is top of mind for brands.