INSTORE MARKETING SOUTH AFRICA
CONTACT USTelephone +27 (010) 007 4748 E-mail email@example.com
Address First Floor, Trafalgar House c/o St Andrew Street & Edgewood Avenue Birdhaven, Johannesburg, 2196
MARKETING - KALYCIATelephone +27 081 041 2030 E-mail firstname.lastname@example.org
SALES - CECILTelephone +27 074 867 5065 E-mail email@example.com
SALES - LEETelephone +27 076 717 6548 E-mail firstname.lastname@example.org
What an exciting year it has been for in-store innovators Smart Media, on successfully launching their new in-store innovative solutions such as, Over-The-Counter Arches (OTC Arches), Digital Shelf Strips and 3D Holograms.
With the rise in digital marketing, more companies are chasing to put out mass content that appeals to multiple demographics at one time. What this does is destroy the attention of consumers when the goal should be to retain and preserve it.
In-store advertising innovator Smart Media has been appointed as the advertising sales partner for both the Dis-Chem Pharmacy Benefits and the Parent & Child Benefits magazines.
In-store advertising innovators Smart Media have partnered with Iliadin to provide the metered nose spray provider their new Over-the-Counter (OTC) Poster Arch branding solution in Dis-Chem Pharmacy stores for a nationwide winter campaign.
In recent years, retailers around the world have embraced experiential, personalised shopping environments that deliver bespoke solutions to consumers. In part, this can be attributed to the gathering and analysis of shopper data thanks to the availability of more innovative technology. So, what can local businesses learn from this to differentiate themselves from their competitors?
Push and pull strategies work together to keep consumers coming back for more
26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer.
Pick n Pay shares five of its Black Friday deals
25/11/2019 - 10:10
Pick n Pay has released five of its nationwide in-store Black Friday deals as a teaser of what customers can expect this Friday.
AB InBev reports weak results in "challenging" third quarter
01/11/2019 - 14:49
AB InBev, the world’s largest brewer, reported weaker-than-expected third-quarter profit and sales, due to higher cost of sales, marketing investments and price increases in two major markets, South Korea and Brazil.
2019 South African Loyalty Awards winners announced
01/11/2019 - 14:14
The 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town.
To spend or not to spend, that is the brand question
24/10/2019 - 14:54
During a downturn brands should reinforce the attributes that make them appealing and differentiated in the eyes of existing customers.