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BMI RESEARCH

MARKETING CONSULTING SOUTH AFRICA

T +27 11 615 7000 / F +27 11 615 4999
http://www.bmi.co.za / research@bmi.co.za / more details

 
BMI Research has more than 30 years experience in the industry across a wide range of methodologies and markets. From consumer to industrial research, both quantitative and qualitative, we can answer your research questions, providing you with insights to grow your business.

BMI Research’s Insights focuses on the following:
Sectors & Categories

· Apparel
· Automotive
· Consumer Packaged Goods (C.P.G.)
· Financial
· Foodservices
· Information Technology & Communication
· Manufacturer
· Packaging
· Raw Material
· Retail
· Wholesale
Products & Services

· Commissioned Research
· Consumer Research
· In-Store Pricing, Forward Share & Stock Audits
· Liquor In-Store Pricing & Promotional Tracking
· Market Quantification
· Pack Testing
· Print Ads – Retail Promotional Tracking
· Product Testing
· Service Quality Measurements

Our expertise is unlimited. BMI Research is able to tailor-make a study within any market to meet your needs given our unique consultative approach to research.

Products & Services

We have a repertoire of solutions to meet your research needs

Whatever the question, we have the solution.

ISOS (In-Store Observation Services)

1. How is your brand performing in-store?

Every week, we answer questions like,

· Is my product available on shelf?
· Does my brand have its fair share of shelf space?
· Is my product list and available in all stores?
· Is my gondola end in store?
· Do I have promotional activity in that particular store?

ISOS gives first-hand insight into your brand’s performance in-store. Monitor your products versus your competitors to assess your performance and remedy gaps. Ensuring accurate data which translates into tactical competitive advantages.

LISP (Liquor In-Store Pricing)

2. How is your liquor brand performing in-store?

Get the insights on in-store dynamics for your liquor brand.

· Is your product always in stock?
· Do you command a fair share of shelf space?
· Are there other stores where you need to be listed?
· Is promotional material for your brand visible in-store?

LISP (Liquor In-Store Promotions) gives up-to-date information on how your liquor brand is performing in-store. Data that translates into tactical market intelligence.

Print Ads (Promotional Pricing & Share Of Spend)

3. Is your product visible enough in promotional print media?

Assess whether your brand is gaining sufficient share, relative to your spend on promotional print advertising. Are you missing any opportunities to advertise in other regions or publications? Are you losing share because of this?

Print Ads covers all brands advertised in all regions by retailer and month. The analysis gives an insider picture of the retail promotional environment. Track competitor promotions and pricing, offering top line or granular data.

CIS (Continuous Information Services)

4. What are the latest market trends?

And,

· Is the category growing or declining?
· What does the future hold for the category?
· What are packaging trends for the market?
· Are category sales growing or declining in retail? Or wholesale, export?
· How is your product performing in foodservices?

CIS (Continuous Information Service) involves sizing up markets annually to see volume, value and consumption trends. The service is available for most food, beverage, confectionery and snack products. We have than 10 years of historical data in tracking each market. Using these insights, you’re able to harness the potential in your market.

A unique offering incorporating formal & informal market components.

Consumer Research

5. Need Consumer Research?

Getting into the hearts and minds of Consumers through interaction, stimulation and discussion.

Qualitative and Quantitative solutions including:

· Focus groups
· Depth Interviews
· Workshops
· Store visits
· In home visits
· Consumer surveys
· International project management

BMi Consumer Research has a passionate focus on consumer behaviour, combining professional skills with optimal technology and products to compliment insights. Project teams are hand picked based on their knowledge and expertise of the subject matter and offers a range of research methodologies that aim to give our clients a multi-dimensional and insightful solution to the understanding of their product/brand.

The division has the ability to draw on BMi Research’s established experience in the retail and wholesale sectors, providing a unique and customized solution to understanding consumer behaviour.

Commissioned Research

6. Need to investigate the market regarding other issues?

If your research need is not covered by our standard set of services, we will tailor-make a study specifically for you.

BMI Research’s Commissioned Research is designed specifically to answer your questions in your particular market. From industrial assessments to traditional consumer studies, we have the expertise to grow your business.

Offering strategic category trends on total market performance
 
 

CONTACT BMI RESEARCH

BMI RESEARCH

Telephone +27 11 615 7000  Fax +27 11 615 4999  E-mail research@bmi.co.za  
Address H. Santos Building, 30 Arena Close, Bruma, South Africa  
Website http://www.bmi.co.za  

Latest Activity

Shoppers take healthy eating message to heart22
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Shoppers take healthy eating message to heart
It’s a fact that in times of recession, luxury items are the first to get the chop from the shopping list. But if recent consumer research is anything to go by, South Africans are investing more in their health and wellbeing, despite the increased price tag and supressed economic climate.
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2013 trends prediction in the retail sector
Professional shoppers will be seen more frequently in the aisles of large and boutique retailers.
Retail trends from BMi Research 29
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Retail trends from BMi Research
Private Labels will continue to grow and not just in-the-background, budget-friendly brands aimed at cash-strapped consumers but rather, as significant players in the retail space.
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Tea in South Africa: feedback report from BMi Research
The report gives insights on market trends for Black Tea, Iced Tea, Rooibos and Speciality Tea.
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Edible Oils in South Africa: feedback report from BMi Research
The report gives insights into market trends for General Purpose Oils, Pan-Release Agents and Specialty Oils.

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