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PRODUCT OF THE YEAR FINALLY COMES TO SOUTH AFRICA
After success on every continent on the planet, the world’s largest organisation dedicated to innovation in FMCG has finally arrived in South Africa.
PRODUCT OF THE YEAR FINALLY COMES TO SOUTH AFRICA
Product of the Year 2009 Now Open for Entries
After success on every continent on the planet, the world’s
largest organisation dedicated to innovation in FMCG has finally
arrived in South Africa.
Product of the Year champions Innovation, rewarding successful
manufacturers with consumer recognition of their product development
achievements and providing the consumer with a short-cut to
finding the most innovative new products on the supermarkets’
shelves.
‘Voted for the people by the people’
the new and innovative products which are entered into the awards
are put to a one-on-one interview panel from all over South
Africa. Consumers who see the distinctive red logo know that
like minded people, friends, family and colleagues have given
it the thumbs up. Research, in the UK, has shown that winning
the award and getting the opportunity to exploit the logo can
increase sales and deliver a significant return on investment.
Product of the Year works through a simple 5 step process:
Stage 1: You submit your product
• Entry is free
and entry is for the entire process. It is open to all FMCG
products launched in South Africa over the past 18 months.
• Products should demonstrate innovation in one or more
areas, including (but not limited to) design, function and packaging.
Stage 2: Our jury selects the finalists
• The best
products are selected and put through to the final stage by
a jury panel.
• The jury is made up of experts from
various fields including manufacturing, marketing and journalism.
• Finalists pay a research fee if selected.
•
Products not selected are eliminated and no cost is incurred
• Win or lose, all participants get a copy of the national
research, conducted by A.C. Nielsen.
Stage 3: The public chooses the winners
• The products
selected by the jury are categorised.
• The national
customer survey is carried out.
• Category winners
pay for the licence to use the Product of the Year logo on all
communications for one year.
Stage 4: Product of the Year Awards Night
• This
is the big event where hundreds of guests gather to find out
which products the public have voted the winners in each category.
• Winners will receive their awards in front of respected
industry figures as well as journalists.
Stage 5: The winners carry out their promotions and see the
sales uplifts!
• For 12 months, manufacturers of the
winning products can use the Product of the Year logo on their
packaging, promotions and advertising.
• Previous
UK winning products have seen typical sales increases of 10–15%,
with some products enjoying even greater success: Pantene Pro
V Repair & Protect (2005 Hair Care category winner) - 120%
year on year increase in sales (source: P&G, 2008).
“We are delighted with how quickly the South African
awards are gaining momentum”, says Product of the Year
MD Preetesh Sewraj. ”Consumers around the world are benefitting
from real product innovation. Undoubtedly, Product of the Year
will benefit the entire industry by enabling South African consumers
to find real innovation and to allow manufacturers the focus
their new launches deserve.”
Around the world, Product of the Year is utilised by such respected
manufacturers such as P&G, Unilever, Reckitt Benckiser,
Coca-Cola and Nestle to list a few.
Brand managers, with an innovative FMCG product launched in
the last 18 months, should go to www.productoftheyear.co.za
where they can enter online, see winners’ TV ads, find
links to other POY websites and read more detail on the competition’s
methodology. Entries close on 30 June 2008. For more information,
calls can be directed to Preetesh Sewraj on 084 505 7295 for
details and an entry form. |
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