Advertise with fastmoving.co.za
 
 

Cherries show export potential for the Western Cape.
Cherries show export potential for the Western Cape.

Cherries show export potential for the Western Cape

ECONOMIC NEWS

AgriOrbit - Feb 15th 2018, 09:19

Once a very small-volumed crop in the Western Cape, cherries have more than quadrupled their export market share over the last four years and continue to show excellent potential as an alternative crop. 

The Western Cape Government has to date invested R6.916 million in the development of alternative crops such as berries, cherries, fynbos, pomegranates, and honeybush.

These are smaller, export-oriented crops with high market value, and greater potential for job creation.

Cherries use about half of the water required per hectare to irrigate, compared to apples and are a labour-intensive crop.

Increased export value

The export value of cherries from South Africa has increased exponentially over the past few years. Total exports of the fruit in 2012 were valued at R2.6 million and reached R28.18 million in 2016. South Africa’s export market share, while still small, quadrupled from 0.019% in 2012 to 0.080% in 2016.

Global demand for cherries has also increased exponentially over the same period.

The primary market for locally produced cherries is the United Kingdom, with Hong Kong, the Netherlands and Malaysia forming the remainder of the top four export markets.

Similar growth trends are being seen in fresh berry exports, which grew in value from R1.5 million in 2004, to R80.1 million in 2013.

Adapting to climate change

The Minister of Economic Opportunities, Alan Winde, said: “As we continue to be faced with the reality of climate change, it is important that our agricultural industry adapts and diversifies. These kinds of alternative crops allow farmers to diversify their offerings, and present new and untapped export markets for the province.”

“The research fund specifically supports crops that have the potential to create jobs, are economically viable, more sustainable and which will lead to increased exports. Cherries are also a lower water use crop, which is important in our current and future context,” he said.

“Hong Kong and the United Kingdom are both in the top ten importers of cherries worldwide, so having a foot in the door in these important markets means that there is potential for growth,”
AgriOrbit 

Read more about: markets | exports | cherries | agribusiness

Related News

SA’s poultry producers cry fowl
19/09/2019 - 13:16
SA’s chicken producers are at loggerheads with importers over proposals for steep tariff increases.

Key insights into the global banana market
16/09/2019 - 14:45
The global banana market revenue amounted to $58.5B in 2017, therefore, remained relatively stable against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price).

4 reasons to be hopeful about South Africa’s economy
12/09/2019 - 14:40
Markets responded positively to South Africa’s economic growth rebounding in the second quarter, up 3.1%, and 0.9% for the year to June 2019.

Insights into the global avocado market
11/09/2019 - 14:03
The global avocado market revenue amounted to $13.5B in 2018, reducing by -9.3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price).

Libstar aims to up its exports
05/09/2019 - 08:47
Libstar wants to increase contribution from its exports to as much as 20% in a move that will mitigate the subdued consumer spending and weak retail environment.