Key insights into the African melon market
IndexBox - Jun 21st, 09:24
IndexBox recently published a new report, the Africa - Melons - Market Analysis, Forecast, Size, Trends, and Insights. Here is a summary of the report's key findings.
The revenue of the melon market in Africa amounted to $1.8B in 2017, jumping by 26% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The melon consumption continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 when it surged by 26% against the previous year. Over the period under review, the melon market reached its maximum level at $2.1B in 2009; however, from 2010 to 2017, consumption failed to regain its momentum.
Production in Africa
In 2017, the number of melons produced in Africa stood at 2.1M tonnes, jumping by 7.3% against the previous year. The total output volume increased at an average annual rate of +1.0% from 2007 to 2017; the trend pattern remained relatively stable, with only minor fluctuations being recorded throughout the analyzed period.
Exports in Africa
In 2017, the number of melons exported in Africa stood at 88K tonnes, picking up by 44% against the previous year. The total export volume increased at an average annual rate of +5.1% over the period from 2007 to 2017; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period.
In value terms, melon exports totaled $106M (IndexBox estimates) in 2017. The total exports indicated a prominent increase from 2007 to 2017: its value increased at an average annual rate of +5.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. In that year, melon exports reached their peak, and are likely to continue their growth in the immediate term.
Exports by Country
Morocco was the main exporting country with an export of around 59K tonnes, which finished at 67% of total exports. Senegal (12K tonnes) ranks second in terms of global exports with a 14% share, followed by South Africa (13%). Egypt (3.8K tonnes) held a weak share of total exports.
Exports from Morocco increased at an average annual rate of +3.2% from 2007 to 2017. At the same time, South Africa (+31.7%), Senegal (+31.0%) and Egypt (+2.6%) displayed positive paces of growth. Moreover, South Africa emerged as the fastest growing exporter in Africa, with a CAGR of +31.7% from 2007-2017. From 2007 to 2017, the share of South Africa, Senegal and Morocco decreased by -11.8%, -13% and -18% percentage points, while the shares of the other countries remained relatively stable throughout the analyzed period.
In value terms, Morocco ($75M) remains the largest melon supplier in Africa, comprising 71% of global exports. The second position in the ranking was occupied by South Africa ($16M), with a 15% share of global exports. It was followed by Senegal, with an 8.5% share.
Export Prices by Country
In 2017, the melon export price in Africa amounted to $1.2 per kg, jumping by 23% against the previous year. The melon export price continues to indicate a relatively flat trend pattern.
There were significant differences in the average export prices amongst the major exporting countries. In 2017, the country with the highest export price was South Africa ($1.5 per kg), while Senegal ($737 per tonne) was amongst the lowest.
From 2007 to 2017, the most notable rate of growth in terms of export prices was attained by Morocco (+0.8% per year), while the other leaders experienced a decline in the export price figures.
Imports in Africa
In 2017, the number of melons imported in Africa totaled 5.5K tonnes, going down by -31.9% against the previous year. The melon imports continue to indicate an abrupt setback.
In value terms, melon imports stood at $4.7M (IndexBox estimates) in 2017. The melon imports continue to indicate a temperate shrinkage. Over the period under review, melon imports reached their maximum at $6.9M in 2015; however, from 2016 to 2017, imports failed to regain their momentum.
Imports by Country
In 2017, South Africa (1.2K tonnes) and Mauritania (935 tonnes) represented the key importers of melons in the globe, together making up 39% of total imports. It was distantly followed by Cabo Verde (609 tonnes), Mauritius (490 tonnes), Seychelles (302 tonnes) and Morocco (279 tonnes), together achieving 31% share of total imports. Botswana (209 tonnes), Namibia (205 tonnes), Zambia (193 tonnes), Libya (193 tonnes), Algeria (172 tonnes) and Kenya (84 tonnes) held the minor share of total imports.
From 2007 to 2017, the most notable rate of growth in terms of imports, amongst the main importing countries, was attained by Mauritania (+36.1% per year), while the other leaders experienced more modest paces of growth.
In value terms, Cabo Verde ($843K), South Africa ($761K) and Seychelles ($507K) appeared to be the countries with the highest levels of imports in 2017, with a combined 45% share of total imports. Mauritius, Mauritania, Algeria, Botswana, Namibia, Zambia, Morocco, Libya, and Kenya lagged somewhat behind, together comprising a further 44%.
Import Prices by Country
The melon import price in Africa stood at $863 per tonne in 2017, jumping by 25% against the previous year. Over the period from 2007 to 2017, it increased at an average annual rate of +4.0%.
Import prices varied noticeably by the country of destination; the country with the highest import price was Algeria ($1.8 per kg), while Libya ($370 per tonne) was amongst the lowest.
From 2007 to 2017, the most notable rate of growth in terms of import prices was attained by Algeria (+15.6% per year), while the other leaders experienced more modest paces of growth.
IndexBox: Africa - Melons - Market Analysis, Forecast, Size, Trends, and Insights report.
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