Advertise with fastmoving.co.za
 
 

Asda remains the best performer of the UK’s ‘Big Four’ supermarkets.
Asda remains the best performer of the UK’s ‘Big Four’ supermarkets.

Asda remains fastest-growing supermarket of UK's 'Big Four'

INTERNATIONAL NEWS

ESM - Dec 12th 2018, 10:16

Asda remains the best performer of the UK’s ‘Big Four’ supermarkets, registering a 1.5% sales rise in the 12 weeks to 2 December, according to the latest market share figures from Kantar Worldpanel. 

Asda sits on 15.0% market share, one percentage point behind Sainsbury’s (16.0%), which saw a 0.2% decline in sales in the period.

Tesco continues to lead the UK grocery market, with 27.6% market share, with the retailer seeing a marginal decline (-0.1%) in the period.

Morrisons rounds off the Big Four with 10.5% market share, seeing a 0.5% increase in sales.

Meanwhile, the discounters continue to perform well, with both Aldi and Lidl experiencing double-digit growth over the last 12 weeks.

“Boosted by a number of store openings in November, Aldi maintained its position as the fastest-growing supermarket and saw its market share rise by 0.7 percentage points to 7.6%,” commented Kantar Worldpanel’s Fraser McKevitt.

“Lidl’s market share also jumped – up 0.5 percentage points to 5.6% – with sales of the supermarket’s premium Deluxe line experiencing particularly strong growth of 24%.”
Christmas Crackers

In terms of the coming Christmas period, Kantar Worldpanel said that despite challenges in the overall retail market, the fact that Christmas Day falls on a Tuesday will be of benefit to grocers.

“The last time Christmas Day fell on a Tuesday was in 2012 and the Saturday before was the busiest shopping day of the year,” said McKevitt. “We expect the same trend to hold true this year, with Saturday 22 December pulling in the last-minute Christmas crowds."

“Because of the way Christmas falls, grocers have an extra trading day this year meaning overall sales in December – up to and including Christmas Eve – could reach £10 billion. Despite an uncertain political climate taking its toll on consumer confidence, shoppers are still willing to spend that little bit extra on more expensive goods.”

McKevitt also noted that consumers appear to be spending more on premium own-brand ranges, with “total premium own-label lines growing at 5.5%, which could lead to record sales in this price tier of £1.1 billion over the 12-week period.”
ESM 

Read more about: uk | supermarkets | sainsburys | retailer | retail | big four | asda

Related News

Retail sales remain muted with consumers under pressure
20/09/2019 - 14:31
Retail sales for July marginally declined to 2 percent year on year as sales growth continued to reflect a muted demand in South Africa, with consumers’ discretionary income under strain.

Pick n Pay rolls out R4 lifetime reusable bag made from recycled plastic bottles
20/09/2019 - 14:14
Pick n Pay is rolling out its new budget green People n Planet reusable bag nationally after a successful trial with customers earlier this year. The bag is expected to be in all stores by mid-October.

Shoprite targets rivers on World Cleanup Day
19/09/2019 - 14:59
The Shoprite Group has partnered with the South African Department of Water and Sanitation to host river cleanups on World Cleanup Day (21 September 2019) and everyone’s invited to join in.

Zara launches online store in South Africa
19/09/2019 - 11:58
Zara has launched its online sales in SA through its dedicated website zara.com/za. This marks an important milestone in the expansion of Zara’s integrated store and online platform into markets where it already has a store presence.

Pick n Pay launches collectable Rugby Super Cards
19/09/2019 - 11:28
Local sports fans can once again feel part of the upcoming rugby tournament thanks to the launch of Pick n Pay’s new Rugby Super Cards.