Advertise with fastmoving.co.za
 
 

Burberry has revealed plans to launch limited monthly product drops over Instagram as it ramps up its fashion releases.
Burberry has revealed plans to launch limited monthly product drops over Instagram as it ramps up its fashion releases.

Burberry to launch product drops on instagram

INTERNATIONAL NEWS

By Ava Szajna-Hopgood - Nov 2nd 2018, 10:10

Burberry has revealed plans to launch limited monthly product drops over Instagram as it ramps up its fashion releases. 

It’s the latest in a string of changes from the historic British fashion retailer under new chief creative officer Riccardo Tisci, who arrived in March.

In a bid to attract younger consumers, Tisci will be launching limited product drops in a similar move to the flash releases of streetwear brands such as Supreme and Palace Skateboards.

The drops will be unveiled over Instagram, China’s WeChat, Japan’s Lin and Korea’s Kakao, but not via Burberry’s traditional stores or websites.

The announcement comes two months after the luxury fashion house unveiled a new branding overhaul including a new logo, marking the first change to its design in two decades.
Retail Gazette 

Related News

Woolworths bedeviled by declining sales
18/01/2019 - 10:35
As Woolworths tries to recover from the impairments of A$712.5 million (R7.02 billion) it suffered last year in its Australian subsidiary David Jones, the retailer continued to experience declining sales in the 26 weeks to end December trading period in South Africa.

TFG bucks retail trend over festive season
18/01/2019 - 08:00
Apparel group TFG, which operates the Foschini, American Swiss and Markham chains, has bucked the retail trend and produced solid growth numbers for the festive season.

Edcon gets some breathing space
17/01/2019 - 10:34
Edcon is at a turning point yet again. The retailer — which operates the Edgars, Jet and CNA chain stores — has just wrapped up a deal with 250 stakeholders, including its shareholders and landlords, in a bid to keep its doors open.

M&S confirms more store closures
17/01/2019 - 08:41
Marks & Spencer confirmed the location of the next batch of stores it plans to close as part of its restructuring plans.

Black Friday boosts November’s retail sales
16/01/2019 - 14:12
Consumers came under pressure in 2018, with the first VAT hike in two decades and steep fuel price increases.