L'Oreal China sees opportunity in makeovers for millions of men
Daniela Wei, Bloomberg - Sep 28th 2018, 13:53
L’Oreal SA is setting itself up to capitalise on the forgotten half of China’s cosmetics market: men.
L’Oreal China, an arm of the Paris-based beauty company, is teaming with Alibaba’s Tmall to focus on China’s male-grooming industry, according to a recent statement.
The maker of Maybelline this week launched a flagship store on the internet platform for House99, the brand founded by soccer star David Beckham to sell high-end face cream, pomade and beard oil. The two companies are also co-hosting a pop-up store in Hangzhou, where Alibaba is based.
Cosmetics makers and other consumer companies have been targeting Chinese women over the past few years, pursuing an increasingly affluent and savvy middle class that’s ready to spend on beauty and luxury. At the same time, they’re discovering huge potential among the country’s males.
Online sales of men’s grooming products have increased by more than 50% in each of the past two years, and 62% of males between the ages of 15 and 50 said they used male-specific facial-skin-care products last year, according to a white paper developed by Tmall and L’Oreal.Fin 24
Shaping up for anti-aging skincare retail in South Africa
10/10/2018 - 10:50
Ageing gracefully is what many women strive for, and this trend is mirrored in the beauty industry, with cosmetic houses adapting to the new confident older woman. “Women want to look fantastic at any age, but that doesn’t necessarily mean they want to stop the ageing process,” explains Mirjana Brlečić, founder of natural skincare range Nikel Cosmetics.
Local entrepreneur wins Pick n Pay’s 2018 Small Supplier of the Year award with business growth
23/08/2018 - 09:34
Local entrepreneur Portia Mngomezulu, founder of Portia M Skin Solutions, was awarded Pick n Pay’s 2018 Small Supplier of the Year award for her business’ exceptional growth performance and job creation. The annual award recognises and rewards the company’s top performing small supplier in the country across various categories.
Walmart urges suppliers to look beyond China for sources of cosmetics
20/08/2018 - 08:46
Walmart has asked its cosmetics suppliers to consider sourcing their goods in countries outside of China, in one of the first signs that the world’s largest retailer hopes to dilute the impact of the Trump administration’s tariffs.
L’Oreal and Facebook team up for virtual make-up tests to drive online sales
13/08/2018 - 13:11
In an age of selfies and beauty bloggers, cosmetics firms are investing heavily in online tech.
#WomensMonth: Women making it big in the cosmetics industry
13/08/2018 - 11:25
Living in a male-dominated world is something women have had to cope with since the dawn of time. One industry that has seen women turn this notion on its head is the beauty industry.