Advertise with fastmoving.co.za
 
 

Lego has launched its first ever global Christmas campaign, as it continues to push forward its TV marketing presence after a four-year hiatus.
Lego has launched its first ever global Christmas campaign, as it continues to push forward its TV marketing presence after a four-year hiatus.

Lego launches first global Christmas advert

INTERNATIONAL NEWS

By Ben Stevens - Nov 6th 2018, 09:36

Lego has launched its first ever global Christmas campaign, as it continues to push forward its TV marketing presence after a four-year hiatus. 

The toy brand and retailer’s advert is based around the tagline “this is not a brick, it’s their wildest wishes” and depicts children in various action movie-esque scenarios based on their own individual Lego sets.

Alongside the TV advert, Lego is due to launch a chatbot called Ralph, an AR filter and an extensive search strategy.

Retailers’ Christmas adverts are now coming thick and fast, with Currys PC World’s ad the first one launched.

Very.com, Argos, Asda, Lidl, Barbour and Aldi have all also launched their adverts, with popular recurring character Kevin the Carrot returning for the latter’s.

Although there is no official information on the release date of John Lewis’ advert yet, often held as the high water mark for the season’s campaigns, there is speculation that Elton John was paid £5 million, half of the overall budget, to appear on it.
Retail Gazette 

Read more about: retail | marketing | lego | christmas | advertising

Related News

Nike and Adidas join 173 US shoe retailers in call to avoid ‘catastrophic’ tariffs
21/05/2019 - 12:23
Nike, Adidas, and other footwear giants urged President Donald Trump to reconsider his tariffs on shoes made in China, saying the policy would be “catastrophic for our consumers, our companies and the American economy as a whole”.

Rhodes Food Group reports slight decline in net profit
21/05/2019 - 09:59
Rhodes Food Group, which makes Bull Brand corned meat and Bisto gravies, says profit after tax was slightly down in the six months to end-March despite better sales.

Walmart reveals plans for a new corporate campus
20/05/2019 - 17:04
Corporate America has been under political pressure to ramp up investments at home.

Canal Walk launches new brand campaign #CWSquad featuring local social media icons
20/05/2019 - 14:32
Since their rise in popularity in the mid-20th century, shopping centres in this day and age tend to reflect the communities they serve; delivering on daily wants and needs, as well as acting as central meeting points for young and old.

Barcoding the retail world
20/05/2019 - 10:32
In our daily lives, we hardly give the barcode a second thought. We only really come across it when we’re shopping and even then, it’s merely a ‘bunch of lines and spaces’ that helps us process the transaction and buy an item.