Scandinavian retailer Rema 1000 aligns pricing with promotions - Norway
ChainStoreAge.com - Apr 15th 2015, 09:07
Oslo - Scandinavian multinational supermarket chain Rema 1000 will be leveraging Revionics lifecycle pricing solutions in all product categories across all of its retail stores.
Utilising advanced science and predictive analytics, Rema 1000 will be able to strategically manage pricing and consistently align it with brand image, offer promotions that are compelling and profitable and more accurately forecast and measure key financial metrics.
“Rema 1000 prides itself on selling high quality products at the lowest price in the market,” said Stian Mårdalen, head of pricing at Rema 1000.
“Revionics was selected for their ability to be both consumer and competitive responsive with a quick turnaround. This gives us the security of always having the lowest price in the market.”