Tesco introduces shopping filter app for customers with diets and intolerances
ESM.com - May 17th 2017, 15:06
British retailer Tesco has announced a partnership with Spoon Guru to help its customers with specific diets and tastes to quickly and easily find suitable food when shopping.
When shopping online, Tesco customers will be able to filter their food searches, including food intolerances, such as lactose or nuts, and specific dietary requirements including vegetarian, vegan, low fat, and low salt.
The new service will be available on the Tesco.com mobile app from May 15th, before being rolled out to its full online platform in the summer.
Following a diet
Markus Stripf, CEO of Spoon Guru, said, “We know from our own research that 54% of UK adults followed a diet in 2016. Whether due to a lifestyle choice, allergies or intolerances, Britain’s dietary needs are vast and using technology like Spoon Guru, retailers can make shopping much simpler, easier and a more pleasurable experience."
“From inception, our goal at Spoon Guru was to support the millions of people who struggle with intolerances, allergies and specific dietary needs and we are thrilled that Tesco recognises this and is partnering with us to evolve a game-changing solution for the population’s changing dietary needs.”
Alessandra Bellini, Tesco Chief Customer Officer added, “We want to make it easy for customers to shop with us online and help them make the right food choices, so we’re really excited to be working with Spoon Guru. Adding their technology to Tesco.com is another little help for customers, and we hope it will make a big difference to those with specific diets and tastes.”
Last week Tesco announced that it was extending its Delivery Saver subscription service for online orders, saying it wanted to make it as easy as possible for customers to shop online with Tesco. Content ©2017 European Supermarket Magazine
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