Advertise with fastmoving.co.za
 
 

Tesco is stepping up its drive to encourage its customers to follow healthier diets by linking up with celebrity chef and campaigner Jamie Oliver.
Tesco is stepping up its drive to encourage its customers to follow healthier diets by linking up with celebrity chef and campaigner Jamie Oliver.

Tesco links up Jamie Oliver to push healthier eating

INTERNATIONAL NEWS

NamNews - Sep 10th 2018, 14:31

Tesco is stepping up its drive to encourage its customers to follow healthier diets by linking up with celebrity chef and campaigner Jamie Oliver. 

Starting this month, Oliver will front up Tesco’s ‘helpful little swaps’ in-store initiative which encourages shoppers to choose healthier alternatives that have reduced levels of sugar, salt and fat.

A series of healthy recipes and tips from the chef will also be rolled out in stores and online. Some of the ingredients from the recipes will be reduced in price and placed together to make it convenient for shoppers – with a focus on British fruit and veg.

Revealing the partnership, Tesco pointed to a recent survey of over 2,000 people which found that seven out of ten families think supermarkets should do more to help people make healthier choices, with almost 70% also saying they would like more practical advice and inspiration on healthier alternatives.

Oliver said: “Over the past few years, under new leadership, Tesco has consistently raised the bar when it comes to so many important initiatives: from food waste to leading on industry reformulation and helping kids eat more fruit with its brilliant Free Fruit for Kids in-store programme."

“These survey results back up what I hear from my audience every single day – Britain wants to know how to enjoy more of the good stuff, in easy fun and delicious ways. This makes this partnership one of the most exciting opportunities to actually get Britain eating and celebrating more of their five fruit and veg a day.”

Alessandra Bellini, Tesco’s Chief Customer Officer added: “Jamie’s passion and skill to inspire a nation to cook, coupled with our experience and reach in providing millions of customers and colleagues with healthy, quality, affordable ingredients will be a great combination to help people take simple steps to lead healthier lives. This is a natural step in our ongoing work to make healthier eating a little easier.”

Oliver’s own restaurant business has been struggling with it forced to close some branches to curb costs. His fee for working with Tesco has not been disclosed. Oliver earned more than £10m from a previous deal with Sainsbury’s, which ended back in 2011.
NamNews 

Related News

Transforming the customer retail experience with future fit technology
26/06/2019 - 09:19
Although the South African retail sphere is currently hindered by a slow economy and weak consumer confidence, technology is presenting opportunities to radically transform the customer experience and boost bottom line sales.

New Look losses mount as Brexit, rain keeps shoppers away
26/06/2019 - 09:03
British fashion chain New Look reported a bigger annual pretax loss, hurt by a large charge, while Brexit woes and rainy weather kept many shoppers out of its stores.

Pick n Pay and FoodForward SA aim for 2 million meals with Mandela Day Food Drive
25/06/2019 - 12:57
Pick n Pay and FoodForward SA have launched their third annual Mandela Day Food Drive and invite all South Africans to contribute towards the ambitious goal of collecting 500 tonnes of food – enough to produce two million meals.

Woolworths Beauty goes 100% vegan
25/06/2019 - 09:08
Woolworths is driving the vegan lifestyle into the mainstream in South Africa with its announcement that its WBeauty ranges are 100% vegan. This is in step with worldwide trends, where more and more consumers are turning to veganism, which excludes the consumption of all animal products and products with animal-derived ingredients, as a more ethical lifestyle that is gentler on the Earth.

France's Carrefour takes steps to exit China with Suning.com deal
24/06/2019 - 15:02
Carrefour, Europe’s largest retailer, took a decisive step on Sunday towards a full exit of the Chinese market by selling a majority stake of its activities in the country to Suning.com.