Advertise with fastmoving.co.za
 
 

Anheuser-Busch has acquired US alcohol company Cutwater Spirits, as it expands its business in the spirits and canned cocktail category.
Anheuser-Busch has acquired US alcohol company Cutwater Spirits, as it expands its business in the spirits and canned cocktail category.

Anheuser-Busch acquires Cutwater Spirits

LIQUOR NEWS

By Jules Scully - Feb 25th, 14:56

Anheuser-Busch has acquired US alcohol company Cutwater Spirits, as it expands its business in the spirits and canned cocktail category. 

The deal will see Cutwater join Anheuser-Busch’s Beyond Beer portfolio – a unit which also includes the Babe Rose, HiBall and Spiked Seltzer brands.

Anheuser-Busch’s parent company, AB InBev, acquired energy drink brand Hiball in 2017 to boost its non-alcohol portfolio. And last year, AB InBev CEO Carlos Brito said 20% of the company’s sales volumes will come from its low- or no-alcohol portfolio by 2025.

However, the Cutwater deal marks a shift in strategy, as the world’s largest beer maker targets growth in the spirits segment.

Founded in 2016 by former Ballast Point executives, Cutwater Spirits has seven mixers, 14 canned cocktails and 16 types of spirits encompassing variations of whiskey, vodka, gin and rum. The firm currently distributes to 34 US states.

Based in San Diego, Cutwater operates out a 50,000-square-foot production facility. The company, which will continue to be led by Yuseff Cherney, Earl Kight, and other senior-level managers, will now look to leverage Anheuser-Busch’s knowledge in logistics and distribution, brand building and packaging to scale the brand even faster.

“We’re thrilled to have found a partner that understands our vision for Cutwater Spirits and will give us the tools and resources to grow and thrive,” said Cutwater Spirits founder Yuseff Cherney.

“We’re excited to join Anheuser-Busch and work with the team there to bring our spirits and canned cocktails to the world.”

Marina Hahn, new business co-founder at Anheuser-Busch, added: “We’re excited to welcome the Cutwater Spirits team to the Anheuser-Busch family. We have tremendous respect for the brand that Cutwater Spirits has created and cultivated in just a few years and look forward to working with them to expand their premium canned cocktails to consumers across the US.”
FoodBev 

Related News

Woolworths carves out market share in SA
27/11/2019 - 10:11
In Australia, David Jones's sales declined 2.1%, with the company saying a store refurbishment contributed to the decline.

Push and pull strategies work together to keep consumers coming back for more
26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer.

Today’s customers are loyal to speed and convenience, not brands
25/11/2019 - 11:15
Consumer expectations are rapidly shifting as technologies such as mobile, geolocation, social media and increasingly, Internet of Things devices and wearables, connect people to a world of easily accessible information and convenient services. With the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else.

Gearing FMCG manufacturing for the red season spike and maximising profits all year round
25/11/2019 - 11:03
As we enter the festive season, demand for Fast-Moving Consumer Goods (FMCG) increases rapidly, often leaving manufacturers scrambling to fulfill orders from their distribution channel. If demand cannot be met, then loss of revenue is inevitable. However, over-production is not an ideal solution either, as it can leave manufacturers sitting with unsold stock that costs money to store.

Black Friday not necessarily a “black & white” decision for small business growth
25/11/2019 - 10:52
Black Friday, once only a North American marketing frenzy, has become a critical entry in the calendars of South African retail business owners.