Advertise with

The cost of wine in UK supermarkets rose by £0.17 between December 2016 and May 2017, according to IRI data.
The cost of wine in UK supermarkets rose by £0.17 between December 2016 and May 2017, according to IRI data.

Cost of wine rises in UK supermarkets

LIQUOR NEWS - Aug 28th 2017, 13:27

The cost of wine in UK supermarkets rose by £0.17 between December 2016 and May 2017, according to IRI data. 

Though the figures do not account for wine sales figures of Lidl and Aldi, they evidence a growing inclination among supermarket chains to retail wine SKUs at £7 or £8 price points, while the number of wines sold for less than £6 continues to fall.

The average price for an off-trade bottle of wine in the UK over the timeframe examined is £5.45 – up from £5.28 for mid-July 2016 to mid-September 2016.

Value Increase

On this matter, general manager of Concha y Toro UK, Simon Doyle, told The Drinks Business, "We are seeing value growth across all channels in the medium term… and while there has been a lot of rationalisation in the supermarkets, the range architecture is now probably better than it has ever been – less is more."

“But, price growth has been sustained after that – so, whereas shoppers often trade up on wine for Christmas and then trade down again afterwards, we have seen that prices are being sustained, and that’s because there hasn’t just been price increases on existing products, but also an introduction of new wines at higher prices.”

Doyle added that in the UK market it is “easier to sell a new product at a higher price than put up the price on an existing product."

Earlier this year, Britain’s Wine and Spirits Trade Association (WSTA) has said that the price of an average bottle of wine could increase by £0.53 (about 10%), caused by the impacts of Brexit, alcohol duties, and inflation.
Content ©2017 European Supermarket Magazine 

Related News

Amazon drops plans to build New York City headquarters
16/02/2019 - 21:43
US e-commerce giant Amazon said it would not build a new headquarters in New York City due to opposition from "some state and local politicians," though most New Yorkers support its plan.

Consumer spending rises in December 2018
16/02/2019 - 20:48
Consumer spend over the traditional holiday period in December reflected a year-on-year increase, according to BankservAfrica’s data which measured the value and volume of sales in December.

US retail sales post largest decrease since 2009
16/02/2019 - 20:38
US retail sales recorded their biggest drop in more than nine years in December as receipts fell across the board, suggesting a sharp slowdown in economic activity at the end of 2018.

Is Woolworths unravelling in Australia?
15/02/2019 - 16:35
The sudden departure of two Australia-based nonexecutive directors of Woolworths has fuelled speculation that the troubled retailer will be forced to announce another huge write-down related to the R21bn acquisition of the David Jones department store.

Latest retail sales figures show disappointing trend
15/02/2019 - 10:01
Available economic activity data has shown that the economy ended last year on a weaker footing, with December retail sales figures being the latest to disappoint, declining for the first time in nearly two years.