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The liquor giant is encouraged by growth in 12 of its 15 largest brands.
The liquor giant is encouraged by growth in 12 of its 15 largest brands.

Distell looks to Africa to double its revenue and profit


By Marc Hasenfuss - Feb 26th 2018, 14:01

Liquor giant Distell, controlled by investment group Remgro, is still pursuing an ambitious target of doubling revenue and profit in five years. 

At the release of interim results on Friday, Distell CEO Richard Rushton said much of the growth impetus at the top and bottom line would come from endeavours in African markets.

Rushton was particularly pleased with the showing of Best Global Brands (BGB) — which operates in Angola and Nigeria — and posted sales volume and profits that were above expectations.

Distell last year acquired a 26% stake in BGB for $54.6m and has an option to acquire the remaining 74% interest.

Distell’s share of BGB’s profits was about R42m.

Rushton said BGB’s Angolan operations were set to reach 33-million litres at year end and Nigeria another 10-million litres, with expansion plans into Kenya, Zambia, and Mozambique on the cards.

Distell financial director Lucas Verwey reckoned that if Distell acquired the remaining tranche of shares in BGB the company had the potential to add as much as R800m to ebitda (earnings before interest, tax, depreciation and amortisation).

“BGB has significant expansion potential … it offers a platform to build a scale pan-African business.”

Aside from accelerating the African thrust, Distell also plans to expand into one international market.


Rushton said acquisitions would not be rushed and would be carefully considered.

“We are not wildly chasing a number. We recently had an opportunity [in an emerging market] that we looked at and decided not to pursue. There are more opportunities out there… if the right deal comes along we will pursue it.”

In the interim period, Distell — which owns brands like Nederburg, Savanna, Hunters, Bernini, Amarula, Viceroy, Klipdrift, Fleur du Cap, 4th Street and Durbanville Hills — reported a 3.6% gain in sales volumes for the six months to end-December. This translated into a 9.1% gain in revenue to R13.65bn with ebidta coming in 11% higher at almost R2.1bn. Encouragingly, net cash from operations climbed more than 15% to R1.76bn.

Rushton said Distell registered growth in 12 out of its top 15 largest brands by revenue, with cider brand Savanna achieving double-digit volume and revenue growth. He said Distell’s brandy brands — led by Viceroy — also managed double-digit volume and revenue growth.

Mainstream wine

Gin continued a run of strong double-digit growth of 21%.

Rushton said mainstream wine growth was muted by increased competition and a “trading up” trend. He said Distell’s premium wines — including Nederburg, Durbanville Hills, and Fleur du Cap — showed strong growth.

Rushton reported that Distell’s premium RTD (ready-to-drink) range of beverages continued to perform well with grape-based brand Bernini managing a 41% volume gain and a 55% surge in value. “Bernini is SA’s fastest growing grape RTD.”

On global markets, Rushton noted that liqueur Amarula was growing in its top five markets, and in addition, there was market share growth in 17 international markets for South African bottled export wines.

Read more about: revenue | profit | liquor news | distell

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