Advertise with fastmoving.co.za
 
 

New Belgian craft beer lands in UK market
New Belgian craft beer lands in UK market

New Belgian craft beer lands in UK market

LIQUOR NEWS

Beer Drinks Business Review - Nov 10th 2011, 10:02

SABMiller subsidiary Miller Brands has signed a distribution deal with Van Steenberge Brewery and Sint Stefanus Monastery of Belgium, to launch a new craft beer, St Stefanus Belgian abbey beer, in the UK. 

Miller Brands aims to expand the portfolio of craft beers in the UK with the launch of St Stefanus Belgian abbey beer.

St Stefanus Belgian abbey beer dates back to 1295 AD, and is an unpasteurized high fermentation beer that is also refermented in the bottle.

The new craft beer is brewed using three different yeasts including Jerumanus yeast strain from Van Steenberge family brewery. It is then stored for three months before cellar release and allowed to continue maturing in the bottle until it is opened.

Blonde and Grand Gru are the two varieties of the beer, which have a 7% ABV and 9% ABV respectively. Blonde is cellar matured for a minimum of three months while Grand Gru is cellar matured for a minimum of nine months. 

Related News

Carlsberg testing paper beer bottles
23/10/2019 - 13:49
Carlsberg has unveiled the latest innovation in sustainable packaging – a paper beer bottle.

AB InBev revives its offering for Apac in Hong Kong
01/10/2019 - 11:39
Anheuser-Busch InBev (AB InBev) has revived its failed initial public offering (IPO) in Hong Kong by offering 1.26 billion shares of a minority stake of its Asia Pacific subsidiary, Budweiser Brewing Company Apac, and the world’s largest brewer is hoping to raise $5 billion (R74.4bn) on listing.

Distell waits for tribunal ruling
16/09/2019 - 10:03
Local alcoholic beverages company, Distell Limited, will have to wait for the Competition Tribunal’s decision whether or not global beer brewer Anheuser-Busch (AB) InBev and SABMiller plc (SAB) have breached their merger conditions by striking exclusive deals with outlets.

Distell and AB Inbev square off in booze showdown
13/09/2019 - 10:28
Exclusive branding arrangements with liquor outlets and agreements with sports stadiums took centre stage at Competition Tribunal hearings on Thursday, into Distell's accusation that Anheuser-Busch InBev (AB InBev) is contravening the conditions of its 2016 merger with SABMiller.

Consumers drink while retailers keep the tills active and lights on
10/09/2019 - 11:19
One in five South Africans is unemployed and economic growth remains anaemic, but retailers manage to grow, demonstrating that they still have some defensive qualities.