Advertise with

Significant focus on Public Interest Commitments made to SA government.
Significant focus on Public Interest Commitments made to SA government.

SAB and AB InBev mark one-year anniversary of business combination


Issued by AB InBev - Oct 12th 2017, 10:53

The South African Breweries (SAB) and AB Inbev today mark one year since the two global brewers combined their businesses.  

The combined organisation continues to build a truly global company that strives to brew the best beer with the best ingredients and is built to last for the next 100 years. The business combination has brought together significant intellectual synergies, enabling us to share and integrate the best practices of both companies.

Over the last year, the business has been transformed to achieve the dream of creating a better world in which everyone has the opportunity to improve their lives with a particular focus on communities. In Africa, the three key priorities of this strategy are job creation; promoting nutrition and health; and reducing harm caused by the misuse of alcohol.

“We are proud of what we’ve been able to achieve in South Africa and across Africa in just one year, thanks to the remarkable work of our team. Their efforts showcase what we have been able to achieve by bringing together two great companies to create one team, with one dream – to bring people together for a better world,” says Ricardo Tadeu, Zone President for SAB and AB InBev Africa.

The organisation has worked hard over the past year on its Public Interest Commitments (PIC’s) made to government and regulatory authorities during the business combination in late 2016. The PIC’s include a R1-billion investment over 5 years in the areas of Agriculture (R610-million), Enterprise and Supplier Development (R200-million) and Societal Benefits (R190-million); reinforcing a transformation agenda across our business.

In addition, SAB has implemented programmes that are over and above the PIC’s and which complement them. These include the goal of creating 10 000 jobs in South Africa by 2022 through the recent launch of SAB’s entrepreneurship programme and a R2.8-billion investment in two of its breweries in Gauteng.

Efforts have been made to grow the local agricultural sector by strengthening rural employment and job creating and accelerating the development of emerging farmers. Furthermore, several societal investments are planned such as disability learnerships, bursaries, water, waste and solar, school sports programmes and environmental education projects.

Job creation is embedded in the company’s business strategy which focuses on fostering a better world where everyone has an opportunity to improve their livelihoods. The three key priorities of this strategy are job creation; promoting nutrition and health; and reducing harm caused by the misuse of alcohol.

“We recognise that job creation is top of mind amongst South Africans. As one of the country’s leading corporates with a deep sense of pride, and a belief in the future of our country, we have not only a responsibility to help but a duty to improve the lives of people in communities. We will do this through a range of initiatives, including providing real, authentic and sustainable jobs that we can measure going forward,” says Tadeu.

Ten thousand jobs by 2022
The SAB Entrepreneurship Programme encompasses four entrepreneurship programmes – SAB KickStart, SAB Foundation, SAB Accelerator and SA Thrive – which provide support to entrepreneurs and opportunities for them to become part of the SAB supply chain. Collectively, they offer a comprehensive and holistic package of entrepreneurship support to develop small businesses from ideation to growth, transforming the supply chain, as well as investing in the potential of entrepreneurs in the broader community. Using these programmes, SAB is targeting the creation of 10 000 jobs in South Africa by 2022.

R2.8-billion rand brewery investment
In mid-2017 SAB announced an investment of R2,8-billion in expansions at two of its breweries, Alrode in the south of Johannesburg and Rosslyn, outside of Pretoria. The expansions include a new packaging line for returnable glass bottles at both breweries and a brewhouse at Rosslyn and will create up to 70 additional full-time jobs. Each brewery has received a new 45 000 bottle per hour packaging line for returnable glass bottles, adding a total of four million hectolitres of capacity per year. The equipment, ordered in December 2016, has taken six months to build in Germany. The packaging lines can produce 660ml and 750ml bottles.

Each plant will take South African construction workers, civil engineers, and equipment installers several months to install and once completed will take up 4 500 square metres. In addition to having 400 workers per site at the peak of each construction, four million new plastic crates and 48-million locally produced new returnable glass bottles have been ordered by SAB.

Local Agriculture
SAB and AB InBev Africa have committed to establishing thriving barley, hops, maize and malt industries in South Africa that strengthen rural employment and job creation, accelerate the development of emerging farmers and enable SA to become a net exporter of hops and malt by 2022. In addition, SA’s technological and innovation base will be strengthened to improve the productivity of emerging and commercial farmers and create new business opportunities. The company will invest R610-million during this period in developing the capacity of new emerging and commercial farmers and increase the amount of local barley that is malted. The strategic intent is to create at least 2 600 new farming jobs in SA.


Read more about: liquor news | sabmiller | ab inbev

Related News

Michelangelo Wine & Spirits Awards joins forces with Checkers to offer consumers an award-winning choice
17/07/2018 - 10:41
One of Southern Africa’s leading drinks competitions, the Michelangelo International Wine and Spirits Awards, has entered into a partnership with Checkers which will give consumers greater access to the competition’s award-winning wines and spirits. The agreement will see Checkers offering a selection of Michelangelo winners in its general retail outlets and liquor stores after this year’s awards ceremony, which is to be held on 29 September.

Don Julio unveils limited edition Reposado, Double Cask
16/07/2018 - 08:18
Mexico’s Tequila Don Julio has announced a new product to add to its product lineup: reposado double cask.

Carlsberg and Brooklyn Brewery open craft beer site in Lithuania
09/07/2018 - 08:29
Carlsberg and Brooklyn Brewery have continued their craft beer collaboration as they begin production at a new brewery in Lithuania.

KWV wins GOLD at International Spirits Challenge (ISC) 2018
04/07/2018 - 15:47
KWV Brandy has been awarded an impressive 3 gold medals for the KWV 10-Year-Old Potstill Brandy, KWV 12-Year-Old Barrel Select Brandy and the KWV 20-Year-Old XO Brandy at the International Spirits Challenge (ISC) 2018.

Pernod Ricard SA appoints PHD as media partner
02/07/2018 - 10:03
PHD, the multiple award-winning full-service media agency, announced that it has been appointed by spirits leader, Pernod Ricard South Africa to oversee the media strategy and buying for the brand.