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2019 South African Loyalty Awards winners announced

2019 South African Loyalty Awards winners announced

MARKETING NEWS

Truth - Nov 1st, 14:14

The 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town. 

This was the first year of operation of the South African Loyalty Awards, which was initiated by Truth, South Africa’s leading loyalty & CRM consultancy, based in Cape Town.

In total, 8 carefully selected categories were identified and entries were evaluated through a robust judging process by a well-established judging committee, made up of Loyalty & CRM professionals from across the globe.

The big headline awards “Best programme of the year” were awarded to 4 major industry sector leaders across retail, financial services, restaurant/QSR and “other” for running the best programme in their sector with outstanding performance results and overall customer loyalty experience. The 2019 winners of these categories were Clicks Clubcard, eBucks, Kauai and MySchool My Village My Planet, respectively.

Headline awards for “Best programme of the year” were awarded to:

- Best loyalty programme of the year: Retail – Clicks ClubCard
- Best loyalty programme of the year: Financial Services – eBucks
- Best loyalty programme of the year: Restaurant/QSR – Kauai
- Best loyalty programme of the year: Other – MySchool My Village My Planet

In addition, 3 distinct loyalty awards were also presented to recognise loyalty excellence across analytics/CRM, innovation in technology and best loyalty marketing campaign.

Sanlam Reality won “Best use of data analytics/CRM applications” for their targeted CRM campaigns, offering world-class segmentation of its membership base.

eBucks claimed their second award for the evening, for “Most innovative use of technology for loyalty” for pioneering efforts to constantly offer frictionless experiences for their customers and being at the forefront of many industry “firsts” delivered through the eBucks multichannel platform.

Vodacom won “Best loyalty marketing campaign” for their Summer Campaign which has successfully run since 2017.

One of the highlights this year included the award “Loyalty personality of the year” awarded to eBucks, CEO, Johan Moolman, for his ongoing contribution to the loyalty industry driving continuous innovation in the industry.

The 2019 South African Loyalty Awards has highlighted that the South African loyalty industry is thriving in world-class innovation and excellence, competing on the same, if not higher, playing field of our global peers.

The 2020 Loyalty Awards dates have been set with entries opening on 1st February 2020 and closing 30th May 2020. Winners to be announced in September 2020.
 

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