Ackermans launches ‘Moms4Moms’ educational platform to give mothers a helping hand
99c - Sep 16th, 14:03
According to a 2017 Statistic South Africa report, 61% of South African children are raised by only their mothers. This reveals that the majority of South African women have to navigate single-parenthood, as well as being the sole provider for their families.
It is with this in mind that value retailer Ackermans has launched a community platform - “Moms4Moms” – a section of the Ackermans website which aims to provide support and guidance to their primary customer base; mothers.
The platform offers an online community where primary caregivers, as well as expectant, ‘stay-at-home’ or working mothers, can receive advice from other moms, as well as share their own motherhood ‘hacks’. The content categories include feeding, injuries & accidents, baby development, and even babywear.
“We want to build a trusted community that is for moms, by moms. Mothers are inundated with well-meaning advice from those who have never walked in their shoes, and many have cited their most valuable resource to be other mothers. It is this insight that led to us creating ‘Moms4Moms’, as we understand that no one knows a mother better than another mother,” says Tanya Ruiters, Marketing Specialist at Ackermans.
This platform is an example of Ackermans’ on-going pursuit to bring value to the lives of its customers, who comprise mainly of mothers.
The retailer conducts regular research to gain an in-depth understanding of customers’ needs. Explains Ruiters. “We identified that the majority of our customers are mothers who are under extreme financial pressure as well as being time-poor."
“In trying economic times, customer-centricity is key – it’s not just about offering great customer service, it is about putting your customer at the core of your business. It is integral to pay attention and constantly re-assess customers’ needs to see where you can add true value,” concludes Ruiters.
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