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Considering the growth in popular social media personalities, many brands have seen powerful results when working with these personalities to market their products or services online.
Considering the growth in popular social media personalities, many brands have seen powerful results when working with these personalities to market their products or services online.

Benefits of working with influencers for your startup


By Shannon Ash, Rogerwilco - Oct 16th 2018, 14:20

Considering the growth in popular social media personalities, many brands have seen powerful results when working with these personalities to market their products or services online.  

In short, influencers are identified as individuals who have plenty of followers on their social media accounts. They post engaging content that appeals to their thousands of followers and, in turn, people slowly start to become trusting of these individuals because of their online reputation.

With so many business benefits to offer, it’s an absolute no-brainer for startup business owners to consider networking with influencers for business purposes. And to broaden their horizons. Not only are these people value-adding when looking for effective ways to market your products or services, but it’s just as important to create strong relationships with people who can help advise or guide your business. If you’re looking for ways to work with influencers and meet them, be sure to visit marketing and tech events in Africa where you’re able to meet new people and speak to influential people in the industry.

Here are a few reasons why you should consider influencers.

Ability to help you quickly build business trust
Working with influencers offers various perks, and one of them is how quickly businesses are able to build trust and credibility from their chosen influencer. In fact, it’s immediate via social channels as your following and traffic will grow the minute an influencer posts content that is new and interesting to their followers. When people become familiar with a particular influencer, they start to respect their recommendations and take action on their suggestions. If the content is relevant to their lives, it will generate interest and offer your business the exposure it needs from an actively engaged audience.

Increased sales and brand awareness
Influencers create a domino effect with their content. Once they’ve advertised something that they show interest in, it becomes a chain reaction with consumers. When they start to speak about your campaign, you will immediately see a boost in sales, social media followers and general brand awareness. Many popular influencers choose to use Instagram as their preferred communication channel, however, you will need to choose an influencer who uses a channel that is best suited to your business.

They can help you market your campaign through engaging content
A major perk that comes with using influencers is how they’re able to transform the message of your campaign to appeal to their audiences. These individuals are excellent at creating shareable, interesting content that will spark an interest in your business. And they’re able to engage with a wider audience while doing so. For instance, if you’re hosting various tech events for businesses and startups, it’s important that your influencer attracts various target groups by making the content as appealing as possible, to be able to reach the people you want. The only downside with influencer content is that you supply them with the content, but they’re able to tweak and change content without your permission or approval.

Help you tap into the millennial market and reach those consumers
According to Hubspot data “71% of people are more likely to make a purchase online if the product or service comes recommended by others.” And considering the fact that many millennial customers depend on social media to make decisions, influencers can help you to reach these customers. If a millennial finds trust and credibility through an influencer’s platform, they will be sure to spread the word and influence their followers by advertising their interest in your brand or business on their own platforms.

Marketing opportunities and long-term relationships
Startups don’t always have huge marketing budgets, therefore their strategy (as to where they spend their money) needs to be worthwhile. While digital marketing is already a step up from traditional advertising in reach, your campaign’s success is not always guaranteed. There are plenty of factors you need to take into account when looking to market your business and by making use of an influencer in your marketing strategy, you can cut the effort and expense. If you find an influencer who is well-known and has proven success in boosting brands, you will be able to generate a better return on investment (ROI). You will also be able to create long-term relationships that will add value to your business in years to come. So, don’t always focus on what your business can get out of this. Focus on how an influencer strategy can be the stepping stone to significant growth and success in the future.

Final thoughts

If you are willing to visit tech events and socialise within the industry, you will gather the knowledge you need to improve your startup business. Influencer marketing is ideal for startup businesses which don’t have access to large marketing budgets. With a clear idea of your goals and what you wish to achieve through any type of marketing medium, you will be able to accelerate your online goals with the right help. If you’re able to maximise the knowledge you gain from entrepreneur workshops, podcasts, African tech events and social networking platforms, you will be on your way to success!


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