Champagne Deutz to implement new brand representation strategy in US
Drinks Business Review - Nov 25th 2011, 08:58
French champagne producer Champagne Deutz will implement a new Regional Representation strategy beginning 2012, allowing importers / distributors outside the Champagne Louis Roederer network to represent the brand in the US.
The company, owned by Louis Roederer Group, is now entering a new phase in the US market after 13 years of brand representation by Maisons Marques & Domaines USA (MMD) in the country.
MMD, which was founded as the marketing company for Champagne Louis Roederer and Roederer Estate, represents the properties of the Louis Roederer/Rouzaud family and other renowned families in France.
Delas Freres and Champagne Deutz were acquired by the Champagne House of Louis Roederer in 1993. The DELAS FRERES program, which is under the control of Deutz, continues to be represented by MMD.
Champagne Deutz chairman and CEO Fabrice Rosset said the company's worldwide strategy has been to have a separate importer from the rest of the wineries within the Group Roederer.
"It has served us well and we feel now is the time for the US to follow the same strategy," Rosset added.
MMD also represents the properties of other world-renowned families such as Moueix, Baron de Ladoucette and Schlumberger in France; Pio Cesare and Castiglioni in Italy; Count of Creixell in Spain and Myburgh in South Africa.
Ay-based Champagne Deutz has been making champagnes since 1838. Deutz selects grapes from 275 acres of vineyards in Champagne.
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