Champagne Deutz to implement new brand representation strategy in US
MARKETING NEWS
Drinks Business Review - Nov 25th 2011, 08:58
French champagne producer Champagne Deutz will implement a new Regional Representation strategy beginning 2012, allowing importers / distributors outside the Champagne Louis Roederer network to represent the brand in the US.
The company, owned by Louis Roederer Group, is now entering a new phase in the US market after 13 years of brand representation by Maisons Marques & Domaines USA (MMD) in the country.
MMD, which was founded as the marketing company for Champagne Louis Roederer and Roederer Estate, represents the properties of the Louis Roederer/Rouzaud family and other renowned families in France.
Delas Freres and Champagne Deutz were acquired by the Champagne House of Louis Roederer in 1993. The DELAS FRERES program, which is under the control of Deutz, continues to be represented by MMD.
Champagne Deutz chairman and CEO Fabrice Rosset said the company's worldwide strategy has been to have a separate importer from the rest of the wineries within the Group Roederer.
"It has served us well and we feel now is the time for the US to follow the same strategy," Rosset added.
MMD also represents the properties of other world-renowned families such as Moueix, Baron de Ladoucette and Schlumberger in France; Pio Cesare and Castiglioni in Italy; Count of Creixell in Spain and Myburgh in South Africa.
Ay-based Champagne Deutz has been making champagnes since 1838. Deutz selects grapes from 275 acres of vineyards in Champagne.
Related News
Barloworld to acquire Bucyrus unit
21/05/2012 - 08:39
Brands management group Barloworld (BAW) issued a cautionary on Friday saying it was in negotiations with Caterpillar Global Mining LLC and some of its subsidiaries for the acquisition of the Bucyrus distribution businesses in certain of Barloworld's southern African Cat dealership territories.
Creative Housewares acquires Lucky Distributors
15/05/2012 - 10:34
Creative Housewares (Pty) Ltd, a leading importer and distributor of branded household appliances and houseware products, today announced the acquisition of Lucky Distributors CC, a distributor of salon and personal care products and equipment specializing in the emerging market.
Woolworths ‘top’ among listed firms
10/05/2012 - 10:09
SA’s top companies have experienced a battering in their reputations this year, a survey showed, but clothing and food retailer Woolworths emerged with the most robust reputation score, despite a controversy involving the alleged misuse of the intellectual property of a small ginger beer maker earlier in the year.
Solid first quarter for SABMiller's US ops
09/05/2012 - 08:13
It has been a solid first quarter for MillerCoors - the joint venture in the US between SABMiller and Molson Coors Brewing Company - driven by strong mix, positive pricing and unseasonably warm weather.
US grains drop
08/05/2012 - 08:01
US grain futures dropped on Monday as investors fled riskier assets, after Greek and French polls stoked doubts that struggling euro zone economies could continue to pursue austerity measures crucial to resolving the bloc's debt crisis.
ZaPOP
