Advertise with fastmoving.co.za
 
 

China’s internet users top half billion
China’s internet users top half billion

China’s internet users top half billion

MARKETING NEWS

Fin24 - Jan 13th 2012, 07:46

Shanghai - The number of internet users in China have crossed the half billion mark, reaching 505 million users at the end of November last year, the China Internet Network Information Center (CNNIC) has reported. 

The internet penetration rate stood at 37.7%, up 3.4% over the end of 2010, CNNIC said in a report released late last month.

This compares with internet penetration rates of more than 70% for China’s more technologically advanced East Asian neighbours, Japan and South Korea.

At the end of November, the number of microblog users exceeded 300 million, jumping from 195 million at the end of June, a CNNIC report released on Wednesday said, according to the official Xinhua News agency.

In December, the Beijing city government said it would tighten control over popular microblogs that have vexed authorities with their rapid dissemination of news, giving users three months to register with their real names or face legal consequences.

Sina Corp, the dominant force in China’s microblogging, or Weibo, scene, is said to be contemplating the ways it can implement this rule in order to verify users’ identities.  

Read more about: south korea | japan | microblog | china | internet | marketing

Related News

Nestlé and Starbucks tie-up heads to China
08/08/2019 - 09:31
Nestlé plans to introduce its first range of Starbucks-branded products in China, as part of a global tie-up that will help bolster the Swiss company’s proprietary Nespresso capsules in one of its fastest-growing markets.

Boost for SA's economy as China lifts its beef ban
07/08/2019 - 09:10
Within one month of the meeting between President Cyril Ramaphosa and President Xi Jinping at the G20, China has announced that it is lifting the ban on South African beef exports to China. This will be a major boost to South Africa’s economy given that China is the largest consuming market for South African beef and related products.

Playing by the rules in an era of online advertising
02/08/2019 - 10:43
Advertising body to sanction companies and their influencers if they fail to declare their relationship upfront in social media posts.

The idea of a ‘target audience’ is becoming obsolete in a digital world
01/08/2019 - 14:49
This might sound heretical, but it no longer matters who brands think their target market is. The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research.

The art of retailtainment
30/07/2019 - 12:45
Experiential retail is pretty much anything that happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambiance, emotion, sound and activity to get customers interested in the product and in a mood to buy." Other terms used to describe retailtainment are "inspirational retailing" or "entertailing." I’ve seen three particular retailtainment trends cropping up – using either one or a combination of ambiance, emotion, sound, and activity.