French wine producer reports success with ProLiner PP30
MARKETING NEWS
Labels&Labelling.com - Oct 4th 2011, 10:30
Used by Castel for the application of labels in its two bottling centers of Castel Languedoc Roussillon and Blanquefort Bordeaux, the UPM Raflatac ProLiner PP30 release liner has allowed the French wine company to improve its productivity and environmental performance.
‘The filmic release liner is characterized by lower weight and volume than paper-based glassine and results in both economic and environmental benefits for the largest producer of French wines,’ said a spokesperson for UPM Raflatac in a statement. ‘Made from polypropylene, ProLiner PP30 is thinner and tougher than traditional liners and allows real productivity gains. For the same diameter, the reels are longer and can have 20 percent more labels, which means fewer reel changes on the bottling line, so less waste.’
Castel invested in a new labeling machine and the resilience of ProLiner PP30 has helped increase the application speed of the labels on bottles from 12,000 to 25,000 bottles per hour. The ProLiner PP30 release liner is mainly used for label application on the Châteaux Castel bottles and on bottles of brands like Roche Mazet, the best-selling wine in France with 27 million bottles a year.
The recyclability of the ProLiner PP30 release liner is said to have been a key factor for Castel, which has set a target to increase by 5 percent per year the recycling or reuse of waste. UPM Raflatac has launched a waste management concept, RafCycle, that allows the collection and recycling of labelstock liners, avoiding incineration or landfill of waste. The ProLiner PP30 liners that are recovered can be used as raw material for the wood-plastic composite decking material UPM ProFi.
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