SA brands shine at the MMA’s annual Global Business Impact Index announcement
By Lynette Dicey - Mar 12th, 13:40
Unilever, KFC, Mindshare, MediaShop, Gorilla and Digitas Liquorice had an outstanding showing at the Mobile Marketing Association’s (MMA) annual Business Impact Index (BII) announcement in New York last week. These SA brands and agencies performed well in relation to their international counterparts in the Africa, EMEA (Europe, the Middle East and Africa) and global categories, bagging first and second place in many instances.
First and second place respectively in the Africa section went to Mindshare and MediaShop. Liquorice came second in the global category and Gorilla fourth in the digital agency category.
BII measures brands, agencies, tech enablers and media agencies whose campaigns have won or competed as finalists in the previous year’s Smarties Awards, the only awards to recognise the business impact a campaign has had. Analysis of the campaigns is done using a methodology that the MMA has developed in collaboration with global advertising research body Warc to determine the impact on business.
Country director of the MMA, Sarah Utermark, says SA’s high placing in the BII this year across a range of categories is a clear indicator of the superior level of mobile-first work being produced in the country.
The BII, she says, provides an exclusive opportunity for the country’s leading mobile marketers to showcase their work and compete with their peers globally. That so many local brands and agencies stood out as leaders in their categories shows that their work has significant business value for their clients and, moreover, is among the best in the world.
Entries are now open for the 2019 Smarties Awards. Utermark advises agencies and brands who wish to enter to focus on highlighting the financial impact their work has had on their clients’ bottom lines. This will maximise their chances of winning and will then gain them automatic entry into the BII.
Canal Walk launches new brand campaign #CWSquad featuring local social media icons
20/05/2019 - 14:32
Since their rise in popularity in the mid-20th century, shopping centres in this day and age tend to reflect the communities they serve; delivering on daily wants and needs, as well as acting as central meeting points for young and old.
Egg Films' & One Show awardee creates nostalgic new TVC for Cadbury
16/05/2019 - 09:45
Hot on the heels on a spate of accolades for his short film ‘Vuka’, including a merit certificate from the prestigious One Show, Egg Films' Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa’s heartstrings.
Brand engagement and the seniors' market: golden truths about the golden years
13/05/2019 - 11:19
It’s no secret that we live in a youth-obsessed society. This is perhaps no more evident than in the contemporary branding, media, marketing, and entertainment industries. Page through any mainstream publication, peruse the advertising screened on prime-time television or consider the media personalities that are held in the highest regard to see just how much youthfulness is lauded. Even from a strategic perspective, there is hardly a brand in existence today that is not affording consideration to attracting and engaging the “youth market”.
Leveraging true influence for your next marketing campaign
06/05/2019 - 10:08
Taking the lead from global industry trends, influencer marketing has become common practice within South Africa’s media landscape. But does influencer marketing really affect the bottom line and should South African brands be working with local influencers?
Little Shop, Little Garden and now...Little Checkers
06/05/2019 - 09:17
Checkers customers who loved its highly popular Little Shop and Little Garden promotions are in for a treat with the launch of Little Checkers.