Advertise with fastmoving.co.za
 
 

SA brands and agencies achieved high rankings in the MMA's annual Business Impact Index this year.
SA brands and agencies achieved high rankings in the MMA's annual Business Impact Index this year.

SA brands shine at the MMA’s annual Global Business Impact Index announcement

MARKETING NEWS

By Lynette Dicey - Mar 12th, 13:40

Unilever, KFC, Mindshare, MediaShop, Gorilla and Digitas Liquorice had an outstanding showing at the Mobile Marketing Association’s (MMA) annual Business Impact Index (BII) announcement in New York last week. These SA brands and agencies performed well in relation to their international counterparts in the Africa, EMEA (Europe, the Middle East and Africa) and global categories, bagging first and second place in many instances. 

First and second place respectively in the Africa section went to Mindshare and MediaShop. Liquorice came second in the global category and Gorilla fourth in the digital agency category.

BII measures brands, agencies, tech enablers and media agencies whose campaigns have won or competed as finalists in the previous year’s Smarties Awards, the only awards to recognise the business impact a campaign has had. Analysis of the campaigns is done using a methodology that the MMA has developed in collaboration with global advertising research body Warc to determine the impact on business.

Country director of the MMA, Sarah Utermark, says SA’s high placing in the BII this year across a range of categories is a clear indicator of the superior level of mobile-first work being produced in the country.

The BII, she says, provides an exclusive opportunity for the country’s leading mobile marketers to showcase their work and compete with their peers globally. That so many local brands and agencies stood out as leaders in their categories shows that their work has significant business value for their clients and, moreover, is among the best in the world.

Entries are now open for the 2019 Smarties Awards. Utermark advises agencies and brands who wish to enter to focus on highlighting the financial impact their work has had on their clients’ bottom lines. This will maximise their chances of winning and will then gain them automatic entry into the BII.

Business Live 

Related News

Bringing marketing to the boardroom table
08/10/2019 - 11:16
The Nedbank IMC 2020, in association with the Marketing Association of SA and endorsed by the IAB, will take place on March 19, 2020, in Sandton. The big debate next year will centre on the fact that with intangible brand assets being valued at trillions of dollars globally, marketing should be sitting at the table with the grown-ups – but it isn’t. To get marketing to where it needs to be – at the boardroom table – marketers will need to provide concrete evidence that it boosts the bottom line. To this end, the conference theme is “Marketing Works. Work it”.

How retailers can boost their bottomline? Invest more in their front-line “brand ambassadors”
03/10/2019 - 11:37
Most shopping still happens in-store rather than online, but it is clear that online shopping is a significant growth engine, so stores need to do more to drive footfall. Respondents to Zebra’s 2019 Shopper Vision Study said the top two factors that get them to spend more time in brick-and-mortar stores are product availability and helpful store associates.

Inglot Cosmetics partners with Cartoon Network for limited edition ‘The Powerpuff Girls’ Beauty Collection
03/10/2019 - 10:19
Cartoon Network is proud to announce that it is collaborating with global beauty brand Inglot Cosmetics for a new limited-edition collection inspired by the original ambassadors of female empowerment The Powerpuff Girls.

Four tips for optimising agile marketing
02/10/2019 - 10:01
The original business concept of “agility” stems from the 2001 Manifesto for Agile Software Development, put together by 17 software developers at a meeting at Utah in the USA. The need for an agile manifesto was aimed at the Silicon Valley start-up world, envisaging a less micro-managed world in order to action changes faster. It resulted in different Agile software methodologies evolving, many of which have now been adapted and embraced by industries outside of the IT world.

It’s time to close the media spending gap between digital and television
01/10/2019 - 14:46
Up until a few years ago, marketers worked on the assumption that digital reached a small audience of high-income earners while television served the mass market. That picture has changed dramatically over the last five years, and the time has come for brands to rethink how and where they allocate their media budgets.