Smartphone shoppers altering retail reality
IOL - May 14th 2018, 13:23
Smartphone shopping is expected to peak globally in the coming few years with 43 percent surveyed already making purchases on their phone weekly.
Majority of smartphone shoppers expect most people to have a personal shopping advisor within 3 years; emerging demand for digital shopping assistants to help with purchase decisions.
69 percent of AR and VR users think these technologies will give smartphones all the benefits of physical stores within 3 years.
Taking a look at the fast-changing reality of retail, Ericsson (NASDAQ: ERIC) Consumer & IndustryLab presents: Beyond smartphone shopping – the rise of smart assistants.
This report describes how connectivity is driving two major shifts in how people shop. The ongoing surge to use smartphones to pay for goods and services is leading to a second shift involving the use of shopping assistants.
Soon smartphone users will rely on digital assistants in their phones for aspirational shopping support, while simultaneously driving the use of smart home speakers for automation of routine household purchases.
Selecting the type of shopping assistant for home and personal purchases will soon be more important than the actual purchase decision.
For example, 63 percent of smartphone shoppers want help with price comparisons – a likely role for a home restocking assistant. And 48 percent want help making shopping decisions easy – a likely role for a personal shopping advisor.
The report is based on a survey of advanced internet users in ten influential cities globally.
The sample makes up only a fraction of shoppers worldwide but was chosen because the digital technology used by these respondents puts them at the forefront of the fundamental changes we see sweeping retail around the world.
“While fascinating in their own right, fast-changing consumer shopping behaviours are important to understand for anyone involved in 5G, smart homes, consumer IoT and artificial intelligence,” says Michael Björn, Head of Research at Ericsson Consumer & IndustryLab.
“When consumers start employing AI to automate everyday purchasing, this will create demand for IoT enabled sensors as well as a need for people to connect appliances in their homes.”
Digitalisation of shopping raises questions about the future of the physical store as well. Consumers expect AR/VR-technology to bring all the benefits of physical stores. And more than half believe the effect of fewer people going to stores will be an increase in home deliveries. This indicates a connectivity-driven future for retail both for digital shopping experiences and automation of deliveries.
Respondents also see issues with personal information going forward, leading to a key question: To what extent can digital shopping assistants be trusted, and how will they impact consumers?
About this report
This report presents insights based on an online survey (carried out in January 2018) of 5,048 advanced internet users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney and Tokyo.
Respondents were aged 15 to 69 and fit the profile of urban early adopters and represent 50 million of the 180 million living in these cities.
43 percent of the respondents are online smartphone shoppers, meaning that they shop using their smartphones directly at least weekly. A further 45 percent of the sample use digital voice assistants on a weekly basis, with as many as 35 percent using augmented reality (AR) or virtual reality (VR) at least once a week.IOL
Transforming the customer retail experience with future fit technology
26/06/2019 - 09:19
Although the South African retail sphere is currently hindered by a slow economy and weak consumer confidence, technology is presenting opportunities to radically transform the customer experience and boost bottom line sales.
New Look losses mount as Brexit, rain keeps shoppers away
26/06/2019 - 09:03
British fashion chain New Look reported a bigger annual pretax loss, hurt by a large charge, while Brexit woes and rainy weather kept many shoppers out of its stores.
Pick n Pay and FoodForward SA aim for 2 million meals with Mandela Day Food Drive
25/06/2019 - 12:57
Pick n Pay and FoodForward SA have launched their third annual Mandela Day Food Drive and invite all South Africans to contribute towards the ambitious goal of collecting 500 tonnes of food – enough to produce two million meals.
Woolworths Beauty goes 100% vegan
25/06/2019 - 09:08
Woolworths is driving the vegan lifestyle into the mainstream in South Africa with its announcement that its WBeauty ranges are 100% vegan. This is in step with worldwide trends, where more and more consumers are turning to veganism, which excludes the consumption of all animal products and products with animal-derived ingredients, as a more ethical lifestyle that is gentler on the Earth.
France's Carrefour takes steps to exit China with Suning.com deal
24/06/2019 - 15:02
Carrefour, Europe’s largest retailer, took a decisive step on Sunday towards a full exit of the Chinese market by selling a majority stake of its activities in the country to Suning.com.