Southern Comfort brings brand character to Facebook
MARKETING NEWS
Brand Republic.com - Jan 20th, 13:53
Southern Comfort, the Brown Forman-owned spirits brand, has launched a Facebook campaign featuring the fictional New Orlean's music legend, 'Baron Jazz'.
It is inviting Facebook users to submit New Year's resolutions via an app on its brand page and Baron Jazz will send back a personalised video message, which encourages them to "undo" their plans and "embrace the unexpected".
Grape Digital has created the campaign. The agency was appointed to the account in May last year, as part of the drinks maker's plans to appear more relevant through digital marketing activity.
The campaign follows in the wake of last year's hugely successful Old Spice social media campaign, featuring Isaiah Mustafa sending out personal messages.
Related News
Tiger Brands ups first-half earnings
22/05/2012 - 08:31
Johannesburg - South African consumer goods firm Tiger Brands [JSE:TBS] posted a modest rise in first-half earnings on Tuesday, helped by growth in its exports and international businesses as the domestic market remains subdued.
Unhappy Easter for chocolate fan
16/05/2012 - 07:41
Johannesburg - Retailer Pick n Pay agreed to change its labelling next year after a complaint over the amount of candy-coated chocolate buttons inside an Easter egg, the Advertising Standards Authority (ASA) said on Tuesday.
Tetra Pak Dairy Index identifies 2,7 billion consumer-opportunity for dairy industry
11/05/2012 - 14:25
New research from Tetra Pak, the global food processing and packaging company, has identified 2,7 billion low-income consumers in developing countries as the dairy industry’s next big growth opportunity due to an expected rise in prosperity, purchasing power and desire for packaged liquid dairy products (LDP).
Woolworths ‘top’ among listed firms
10/05/2012 - 10:09
SA’s top companies have experienced a battering in their reputations this year, a survey showed, but clothing and food retailer Woolworths emerged with the most robust reputation score, despite a controversy involving the alleged misuse of the intellectual property of a small ginger beer maker earlier in the year.
US grains drop
08/05/2012 - 08:01
US grain futures dropped on Monday as investors fled riskier assets, after Greek and French polls stoked doubts that struggling euro zone economies could continue to pursue austerity measures crucial to resolving the bloc's debt crisis.
ZaPOP
