Southern Comfort brings brand character to Facebook
Brand Republic.com - Jan 20th 2012, 13:53
Southern Comfort, the Brown Forman-owned spirits brand, has launched a Facebook campaign featuring the fictional New Orlean's music legend, 'Baron Jazz'.
It is inviting Facebook users to submit New Year's resolutions via an app on its brand page and Baron Jazz will send back a personalised video message, which encourages them to "undo" their plans and "embrace the unexpected".
Grape Digital has created the campaign. The agency was appointed to the account in May last year, as part of the drinks maker's plans to appear more relevant through digital marketing activity.
The campaign follows in the wake of last year's hugely successful Old Spice social media campaign, featuring Isaiah Mustafa sending out personal messages.
Fabric softener brand ordered to change name after Sta-Soft complaint
12/09/2019 - 09:01
A local fabric softener brand has been ordered to change its labelling after the advertising regulatory board found that its use of the word "soft" was imitating rival brand Sta-Soft.
Consumers drink while retailers keep the tills active and lights on
10/09/2019 - 11:19
One in five South Africans is unemployed and economic growth remains anaemic, but retailers manage to grow, demonstrating that they still have some defensive qualities.
Multi-million rand Rustenburg Mall underway
09/09/2019 - 11:07
Rustenburg shoppers can look forward to a brand new shopping centre – Rustenburg Mall – set to introduce its first phase in April 2021.
Marketing the Future – unlocking the human element in a digital world
03/09/2019 - 12:59
The IMM Graduate School, in partnership with Nedbank, will be hosting the second annual half-day Marketing the Future Conference in Johannesburg, Durban, and Cape Town. This year’s theme, “unlocking the human element in a digital world”, examines how the role of marketers continues to change as technology develops.
3 Data trends shaping digital marketing in the next 18 months
28/08/2019 - 14:47
As we move into the next phase of the digital revolution, data will take an increasingly important role in how brands shape their customer experience and interact with consumers. As wearable computers proliferate and everything from cars to smart speakers to industrial equipment is connected to the Internet, people and devices are creating more data than ever before.