Southern Comfort brings brand character to Facebook
Brand Republic.com - Jan 20th 2012, 13:53
Southern Comfort, the Brown Forman-owned spirits brand, has launched a Facebook campaign featuring the fictional New Orlean's music legend, 'Baron Jazz'.
It is inviting Facebook users to submit New Year's resolutions via an app on its brand page and Baron Jazz will send back a personalised video message, which encourages them to "undo" their plans and "embrace the unexpected".
Grape Digital has created the campaign. The agency was appointed to the account in May last year, as part of the drinks maker's plans to appear more relevant through digital marketing activity.
The campaign follows in the wake of last year's hugely successful Old Spice social media campaign, featuring Isaiah Mustafa sending out personal messages.
Zimbabwe: Lifestyle Holdings introduce TN Virtual Mart
14/05/2013 - 08:46
Diversified company Lifestyle Holdings has introduced a TN Virtual Mart — where it will deliver groceries to its clientele’s doorstep, as competition in the country’s retail sector intensifies.
Adcock gets proposals for 100% aquisition
10/05/2013 - 08:05
South African drugmaker Adcock Ingram said on Thursday a rival bid was in the offing to a $675m (R60.7) one made by conglomerate Bidvest [JSE:BVT], raising the stakes for a possible acquisition and pushing its share price up almost 8%.
Walmart tops Fortune 500 list
07/05/2013 - 08:26
New York - Wal-Mart Stores once again leads Fortune's list of the 500 biggest US companies by revenue, as the world's biggest retailer succeeded in posting strong growth despite a challenging economy for its shoppers.
Botswana: Choppies supermarket moves to acquire competitor, SupaSave
03/05/2013 - 09:52
Local Botswana retail chain, Choppies, has moved to wholly acquire one of its competitors, SupaSave, the Competition Authority (CA) revealed on Wednesday.
US: Berghoff Brewing to revive brands, change brewers
24/04/2013 - 07:53
Berghoff Brewing will revive its brands this summer with updated recipes, and a move to contract brewing the beers at Stevens Point Brewery.