Southern Comfort brings brand character to Facebook
Brand Republic.com - Jan 20th 2012, 13:53
Southern Comfort, the Brown Forman-owned spirits brand, has launched a Facebook campaign featuring the fictional New Orlean's music legend, 'Baron Jazz'.
It is inviting Facebook users to submit New Year's resolutions via an app on its brand page and Baron Jazz will send back a personalised video message, which encourages them to "undo" their plans and "embrace the unexpected".
Grape Digital has created the campaign. The agency was appointed to the account in May last year, as part of the drinks maker's plans to appear more relevant through digital marketing activity.
The campaign follows in the wake of last year's hugely successful Old Spice social media campaign, featuring Isaiah Mustafa sending out personal messages.
Carlsberg buys stake in China's Chongqing
06/12/2013 - 09:00
Copenhagen/Shanghai - Danish brewer Carlsberg upped its stake in China's Chongqing Brewery to 60 percent, strengthening its foothold in the world's largest beer market by volume, and hopes to further increase its holding, the latter said.
China's wine deal in SA
06/12/2013 - 08:49
Cape town - Following on China’s recent significant investments in the French wine industry, especially in Bordeaux, they have also made their first investment in the South African wine industry.
Liquor producer receives award for corporate support in Ghana
05/12/2013 - 11:04
Indigenous liquor production giant, Kasapreko Company Limited, has been awarded for promoting festivals in Ghana. The company was adjudged the award at this year's National Tourism Awards held at the State Banquet Hall in Accra.
BDO survey: Retailers using social media as part of holiday blitz
03/12/2013 - 09:32
Chicago -- A majority (88%) of retailers are using social media as part of their 2013 holiday marketing blitz. But they still remain divided about mobile marketing, with only 38% using it this year, down from 50% in 2012.
EU eyes ban on SA citrus imports
19/11/2013 - 08:37
Johannesburg - The EU is preparing a ban on South African citrus imports that could take orange juice off Europe’s breakfast tables next summer and sour efforts in Brussels to broaden trade with Africa’s biggest economy.