Advertise with

Last year’s winners at the 2018 Sunday Times Top Brands Awards.
Last year’s winners at the 2018 Sunday Times Top Brands Awards.

Twelve new categories included in the 21st Sunday Times Top Brands Survey


By Samantha Pugh PR - Aug 28th, 09:15

Now in its 21st year, the annual Sunday Times Top Brands Survey has expanded with the addition of 12 new categories across both the Business and Consumer sections of the survey. The survey, conducted by research firm Kantar on behalf of the Sunday Times, is considered the leading barometer of consumer sentiment towards brands in South Africa. 

The new categories are in response to industry demands for such measurements, and reflect the increased integration of technology-based services in the lives of South Africans, says Eben Gewers, Head of Advertising at Tiso Blackstar Group. “Technology is an important feature of our lives and has resulted in a boon of paid-for technology services and products available to the public. Reliable data that can measure consumer sentiment in these highly competitive sectors holds significant value for strategists and marketers.”

Samu Makhatini, Account Director at Kantar says: “The most notable additions this year are technology and digital services brands, proving that access to digital platforms and the technology that enables this no longer hums in the background of consumers' daily lives, but is fast becoming the loud soundtrack.”

“This year, the results demonstrate the ability of both the relatively young brands, and heritage brands, to be relevant and meaningful to consumers, in their own way. This also indicates that brands (even heritage brands) have the opportunity to act as digital natives, be disruptive, and carve new paths to value in a consumer economy - creating new ways of marketing, new ways of selling and new ways of competing."

The new categories included in the 21st Sunday Times Top Brands Survey are:

• Hotels
• Courier Companies
• Fibre-to-the-Business Providers
• International Airlines
• Craft Beer
• Fibre-to-the-Home Providers
• Hot Beverages
• Household Cleaning
• Laundry Care
• Online Banking
• Paid Streaming Service
• Social Networks

The results of the survey will be announced at the Sunday Times Top Brands Awards which take place in Johannesburg on 19 September. The results will also be published in the Sunday Times Top Brands supplement on 22 September 2019.


Related News

Woolworths carves out market share in SA
27/11/2019 - 10:11
In Australia, David Jones's sales declined 2.1%, with the company saying a store refurbishment contributed to the decline.

Push and pull strategies work together to keep consumers coming back for more
26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer.

Today’s customers are loyal to speed and convenience, not brands
25/11/2019 - 11:15
Consumer expectations are rapidly shifting as technologies such as mobile, geolocation, social media and increasingly, Internet of Things devices and wearables, connect people to a world of easily accessible information and convenient services. With the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else.

Gearing FMCG manufacturing for the red season spike and maximising profits all year round
25/11/2019 - 11:03
As we enter the festive season, demand for Fast-Moving Consumer Goods (FMCG) increases rapidly, often leaving manufacturers scrambling to fulfill orders from their distribution channel. If demand cannot be met, then loss of revenue is inevitable. However, over-production is not an ideal solution either, as it can leave manufacturers sitting with unsold stock that costs money to store.

Black Friday not necessarily a “black & white” decision for small business growth
25/11/2019 - 10:52
Black Friday, once only a North American marketing frenzy, has become a critical entry in the calendars of South African retail business owners.