Advertise with fastmoving.co.za
 
 

Sportswear giant Adidas has seen group revenues across all but one of its markets grow over the last quarter.
Sportswear giant Adidas has seen group revenues across all but one of its markets grow over the last quarter.

Adidas sales soar in key markets

RETAILER NEWS

By Ben Stevens - Nov 10th 2017, 13:47

Sportswear giant Adidas has seen group revenues across all but one of its markets grow over the last quarter. 

Overall revenues grew by 12 percent to thanks to strong performance in running, outdoor, originals and neo categories. Online also performed strongly seeing revenue growth of 39 percent.

The brand saw significant growth in key markets North America and China, celebrating a sales jump of 31 percent and 29 percent respectively.

However, the picture was not entirely rosy as sales in Russia slipped 17 percent, while its Reebok brand struggled, growing just one percent.

“The company’s strategic growth areas – North America, Greater China and eCommerce – were again the main drivers of our strong top-line performance during the third quarter,” chief executive Kasper Rorsted said.

“We are even more pleased with the quality of our growth, which is clearly reflected in the exceptional profitability improvement in Q3. We delivered another set of strong results and are fully on track to achieve our ambitious 2017 financial targets.”
Retail Gazette 

Read more about: sales | retail | markets | brand | adidas

Related News

Overcoming financial planning challenges in retail
21/09/2018 - 09:47
South African retailers face numerous macroeconomic, socio-economic, political, and operational challenges. In a world where finance departments are driving to be business partners inside the organisation, the ability to facilitate relevant operational and financial plans is as necessary as having products on the shelf.

Tesco unveils new discount chain Jack’s
20/09/2018 - 14:08
British supermarket group Tesco has thrown down the gauntlet to German discounters Aldi and Lidl by launching what it says will be the cheapest store in town – Jack’s.

SA consumers taking full advantage of retail reward programmes
20/09/2018 - 11:19
Consumers have saved billions of rand in offered loyalty programme rewards and are increasingly taking advantage of reward points as the country’s tough economic climate impacts on consumer goods such as fuel, electricity and food.

Personalised customer experience enhances in-store value
20/09/2018 - 10:47
Being able to effectively utilise the data at the disposal of South African retailers - using sophisticated technology - will be fundamental to remaining competitive with personalised in-store customer experiences.

Customer experience and the brand need to become two parts of the same equation
19/09/2018 - 13:19
Winning customer experience visions should be centred on authenticity and delivering on the brand promise.