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Fashion group Foschini has opened an All Woman concept store in the newly renovated Fourways Mall.
Fashion group Foschini has opened an All Woman concept store in the newly renovated Fourways Mall.

Foschini launches all-woman concept store


IOL - Sep 6th, 08:26

Fashion group Foschini has opened an All Woman concept store in the newly renovated Fourways Mall. 

This new store, designed with a wide entrance flanked by digital screens, not only offers locally and internationally produced fashion, beauty, footwear, and accessories but also a Candi & Co. hair salon.

“Digital shopping has gained traction, but South African women love a tactile shopping experience where they feel fabrics and try on garments. This store allows for easy access to the online store using connected tablets to enable customers to search and find different variations of garments such as size, range, and colour."

"This ensures easy ordering where stock is unavailable. It’s the simplest, most convenient convergence of bricks and clicks,” said Pride Maunatlala, head of Marketing at Foschini.

Founded by entrepreneur Candice Thurston, Candi &Co is renowned for providing specialist care across all hair types in South Africa. The partnership between the haircare brand and Foschini is the first of its kind in South African retail.

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