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Janine shares a laugh with her guests
Janine shares a laugh with her guests
Janine with Boost partners Tiaan and Kirsten
Janine with Boost partners Tiaan and Kirsten
Janine with Rosebank Boosties
Janine with Rosebank Boosties
Journey to a natural high - Janine tells the story of Boost
Journey to a natural high - Janine tells the story of Boost
Love life! The original Boostie in action!
Love life! The original Boostie in action!
Proud moment for Boost SA, Head office team with Janine
Proud moment for Boost SA, Head office team with Janine
Tina and Janine
Tina and Janine

Janine Allis - Giving South Africa a Natural high!


Jul 12th 2011, 08:41

Gauteng – Janine Allis, dynamic Founder of Boost Juice Bars, recently regaled media and other guests at the Boost outlet in The Mall of Rosebank whilst on a rare visit to South Africa. Janine truly inspired her audience with her exuberance, free spirit and unwavering will to succeed, reliving the Boost Juice journey from its origins to becoming the fastest growing Smoothie Brand in the Southern Hemisphere.  

Janine started Boost Juice Bars in 2000 from her kitchen in Melbourne after noticing a lack of truly healthy fast food offerings in the market place. A working mother of four, she is an advocate for healthy eating and living and understands first hand the demands a hectic urban lifestyle can put on an individual. Janine and her husband Jeff did extensive research worldwide and started to develop a business concept that was different to anything else in the world. Her vision was to do retailing differently, delivering a unique customer experience based on the ‘love life’ philosophy which birthed the Boost Juice Bar brand.

Janine, with her natural, warm and demanding leadership style has fostered a high performance culture in her business, achieving amazing results along the way. Together with her team, she has grown the innovative youth-based business from one store in Adelaide, South Australia to over 260 stores in Australia, Chile, Indonesia, Singapore, South Africa, UK, Hong Kong, Dubai, Estonia, Macau, Kuwait, Malaysia, China, Germany and Thailand with many more countries set to join the Boost Family. Together they create an astronomical 1 million Smoothies and Juices a month, and go through more than 50 tonnes of mangoes a year! “At the end of the day we try to keep life and business simple, and enjoy the journey as much as the results”, adds Janine.

Taking the local market by storm since its inception in 2007, Boost Juice SA offers the same world-renowned range of deliciously healthy convenience food alternatives, promoting well-being and vigour through a brand that is enormously fun and energetic, an ethos that is translated through every element: from staff and stores to the products.

While the juice bar concept is relatively new in South Africa, the way in which Boost presents the concept is fresh and novel for retail in general. Boost was never simply about the healthy and great-tasting Juice or Smoothie – the brand is based on the entire Boost Experience, which takes place every time a customer enters a store. “Arriving at Boost you immediately get the feeling that you are in for something special”, explains Claudia Beacham, GM Boost South Africa. “Our energy, vibrancy and love life philosophy is palpable – from the graphics to the friendly Boostie in store.”

The Boost stores are clearly differentiated from similar concept stores by the unique branding and design. The store comes alive by integrating ‘fun with fruit’ with bright vibrant colours. This experience is a combination of a fantastic product, served by positive and energetic people who greet you with a smile and are polite enough to call you by your first name, with fun music to match.

Boost Juice Bars have captured the South African consumer market - hungry for fast and delicious nutrition, but above all, exceptional customer service. The brand is expanding rapidly to meet the growing demand, adding enthusiastic like-minded partners to the family eager to spread the Boost Juice magic. Boost Juice SA proudly presents nine stores in three provinces adding the first partner store in Polokwane soon. Find your favourite Boost Bar in:

• Pretoria: Kolonnade Shopping Centre, Brooklyn Mall, Centurion Mall

• Johannesburg: Clearwater Mall, The Mall of Rosebank, Greenstone Shopping Centre, East Rand Mall

• Cape Town: Cape Town International Airport

• Durban: Gateway Theatre of Shopping

Boost Juice is on a Mission…

…To become the world’s most famous and loved brand

That means:

Every time you visit your favourite Boost Juice Bar you can expect WORLD CLASS SERVICE AND PRODUCTS OF EXTRAORDINARY QUALITY.

Have you had your Boost today?

Visit your closest store today and you will see why we are known for our awesome VIBE and why we live life on a NATURAL HIGH!

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