Advertise with fastmoving.co.za
 
 

Levi’s has released a Made & Crafted premium collection in South Africa.
Levi’s has released a Made & Crafted premium collection in South Africa.

Levi's launches Made & Crafted premium collection in SA

RETAILER NEWS

IOL - Sep 5th, 08:31

Levi’s has released a Made & Crafted premium collection in South Africa.  

The Made & Crafted is the modern, premium expression range. This spring/summer 2019 collection combines the beauty and opulence of Russian architecture and clothing with the tradition and heritage of the American West.

The result is a lineup full of intricate embroidery, fringe detailing, and eye-catching Old West-style patterns – with a mix of Soviet-era styling, including 1990s colour-blocking.

"Craftsmanship is in our DNA; we use artful construction techniques to make each garment, and we source our fabrics from the best mills around the world. With a design ethos rooted in our iconic denim legacy, we’re constantly reimagining classic Levi’s style in a progressive way."

Although the main focus is on the Russian rodeo, the collection was partly inspired by Moscow’s mix of blocky Soviet-era buildings and ornate, centuries-old architecture.

“Moscow has interesting hits of opulence and beauty throughout unexpected places, like chandeliers on the subway. So we wanted to celebrate that Russian heritage, and then mix it all with rodeo cowboy heritage, which is something that Levi’s is so well known for," said Nick Rendic, Global Design director, Levi’s Made & Crafted.

The Levi’s Made & Crafted Collection is available in Levi’s retail stores in Canal Walk, Cavendish, Menlyn, Sandton and V&A Waterfront (re-opening in September).

IOL 

Read more about: retailer | retail | made & crafted | levi's | denim

Related News

Brands leave R34 bn in lost sales on the e-commerce table - report
22/09/2019 - 13:19
By 2021, over 20-million South Africans will shop online.

Retail sales remain muted with consumers under pressure
20/09/2019 - 14:31
Retail sales for July marginally declined to 2 percent year on year as sales growth continued to reflect a muted demand in South Africa, with consumers’ discretionary income under strain.

Pick n Pay rolls out R4 lifetime reusable bag made from recycled plastic bottles
20/09/2019 - 14:14
Pick n Pay is rolling out its new budget green People n Planet reusable bag nationally after a successful trial with customers earlier this year. The bag is expected to be in all stores by mid-October.

Shoprite targets rivers on World Cleanup Day
19/09/2019 - 14:59
The Shoprite Group has partnered with the South African Department of Water and Sanitation to host river cleanups on World Cleanup Day (21 September 2019) and everyone’s invited to join in.

Zara launches online store in South Africa
19/09/2019 - 11:58
Zara has launched its online sales in SA through its dedicated website zara.com/za. This marks an important milestone in the expansion of Zara’s integrated store and online platform into markets where it already has a store presence.