UK converter creates innovative labels for British retailer
Labels&Labelling.com - Jan 26th 2012, 10:40
UK converter Berkshire Labels has printed over 500,000 â€˜peel backâ€™ labels for the British retailer Waitroseâ€™s newly-launched â€˜Top Tierâ€™ range of over 40 different English and European cheeses.
Printed on a Mark Andy LP3000 combination UV flexo press in individual volumes from 5,000 to 50,000, the labels were designed in up to seven colors and incorporate a gold-foiled peel back coupon containing information specific to each cheese within the range.
According to managing director Paul Rosco, â€˜Berkshire was chosen as preferred supplier largely due to its proven track record in producing innovative label solutions. The tactile paper chosen by Waitrose created a challenge to incorporate a provenance tag, reverse printing and also gold cold foil but after spending time with the Waitrose design team, a unique solution was created.â€™
Rosco added: â€˜We are delighted that Waitrose and their cheese suppliers had the confidence in our ability to deliver this prestigious new Top Tier range for them.â€™
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