UK converter creates innovative labels for British retailer
RETAILER NEWS
Labels&Labelling.com - Jan 26th, 10:40
UK converter Berkshire Labels has printed over 500,000 ‘peel back’ labels for the British retailer Waitrose’s newly-launched ‘Top Tier’ range of over 40 different English and European cheeses.
Printed on a Mark Andy LP3000 combination UV flexo press in individual volumes from 5,000 to 50,000, the labels were designed in up to seven colors and incorporate a gold-foiled peel back coupon containing information specific to each cheese within the range.
According to managing director Paul Rosco, ‘Berkshire was chosen as preferred supplier largely due to its proven track record in producing innovative label solutions. The tactile paper chosen by Waitrose created a challenge to incorporate a provenance tag, reverse printing and also gold cold foil but after spending time with the Waitrose design team, a unique solution was created.’
Rosco added: ‘We are delighted that Waitrose and their cheese suppliers had the confidence in our ability to deliver this prestigious new Top Tier range for them.’
Related News
Tiger Brands ups first-half earnings
22/05/2012 - 08:31
Johannesburg - South African consumer goods firm Tiger Brands [JSE:TBS] posted a modest rise in first-half earnings on Tuesday, helped by growth in its exports and international businesses as the domestic market remains subdued.
Unhappy Easter for chocolate fan
16/05/2012 - 07:41
Johannesburg - Retailer Pick n Pay agreed to change its labelling next year after a complaint over the amount of candy-coated chocolate buttons inside an Easter egg, the Advertising Standards Authority (ASA) said on Tuesday.
Tetra Pak Dairy Index identifies 2,7 billion consumer-opportunity for dairy industry
11/05/2012 - 14:25
New research from Tetra Pak, the global food processing and packaging company, has identified 2,7 billion low-income consumers in developing countries as the dairy industry’s next big growth opportunity due to an expected rise in prosperity, purchasing power and desire for packaged liquid dairy products (LDP).
UK retail sales dip, jobs growth slows
10/05/2012 - 08:51
British retail sales fell at their fastest rate in more than a year last month and jobs growth slowed, nudging the economy closer to a third quarter of contraction and raising the chance of another cash boost from the central bank.
Woolworths opens ‘trolley’ store
30/04/2012 - 09:14
Local high-end retailer Woolworths came one step closer in its bid to lure what CEO Ian Moir calls "trolley shoppers" away from rival Pick n Pay by opening its first supermarket on Friday.
ZaPOP
