Walmart and Massmart

Walmart and Massmart launch another extended price cut promotion, building on momentum of first campaign

RETAILER NEWS

Oct 3rd 2011, 11:35

Following the launch of South Africa’s first 10-week price cut promotional campaign in July, which saved consumers over R50 million, Massmart and Walmart are launching another extended campaign which will run from 2 October to 4 December 2011 at various stores. 

Over two million locally produced food items and 230 000 locally sourced general merchandise items were sold during the first promotion.

• First promotion saves consumers over R50 million;
• Companies on track to create 15 000 new jobs by opening new stores;
• Five-year goal to procure R60 billion of food, FMCG, primarily from local suppliers

The companies aim to procure an additional R60 billion in fast moving consumer goods and food over the next five years, most of which will be sourced from local suppliers.

“This latest campaign allows us to build on the momentum created by the first price cut promotion and demonstrates how Massmart and Walmart are working together to help South African consumers save money,” said Massmart CEO Grant Pattison, adding that consumers could expect more extended price cut promotions in the future.

The second 10-week promotional campaign includes price cuts on a wide variety of goods, selected examples of which include Twinsaver 9’s Luxury Toilet Tissues at R39.99 (from R46.99), 20L Homestead Ultra Exterior Texture paint at R389.99 (from R599.99), a 40 inch Samsung Full HD LED television selling at R5999.00 (from R6999.00), a 223 litre KIC top freezer fridge for R1999.00 (from R2399.00) as well as a 2200 watt TrimTech lawnmower for R1699 (from R2099) at all Game stores. Price cuts will also be experienced at DionWired stores. For example, the price of an Officejet Wireless AIO Printer has been reduced to R999.00 from R1399.00 and a Samsung 3D Blu-Ray Home Theatre System will cost R2499 (down from R3499).

Pattison also commented on the companies’ commitment to create 15 000 retail jobs within the next three years. “We are proud of the role the group is playing in creating new jobs. In the next eight months alone, we will be opening 23 new stores, all of which will create employment opportunities,” he said.

The planned rollout includes two Makro stores, six Game stores, four Dion Wired stores, seven Cambridge Food stores, one Builders Warehouse store, two Builders Express stores and a Builders Trade Depot.